Perancangan Konten Media Sosial Pentingnya Tes HIV Untuk Mendukung Program Pencegahan Penularan HIV dari Ibu ke Bayi di Surabaya

Stefani, Lovita Sari (2023) Perancangan Konten Media Sosial Pentingnya Tes HIV Untuk Mendukung Program Pencegahan Penularan HIV dari Ibu ke Bayi di Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kasus penularan HIV/AIDS masih bertambah setiap tahunnya di provinsi Jawa Timur khususnya kota Surabaya merupakan kawasan yang memiliki penularan HIV tertinggi di Indonesia ke dua usai Papua. Dalam kasus penularan HIV/AIDS ibu hamil merupakan populasi yang paling terdampak HIV, selain populasi kunci. Dan bila mana pada saat mengandung ibu tidak mengecek status HIVnya, bayi bisa memiliki peluang tertular HIV dari ibunya paling tinggi pada masa persalinan, dan pemberian ASI. Namun, berdasarkan data yang berhasil dikumpulkan, upaya yang dilakukan oleh Dinas Kesehatan Surabaya selaku stakeholder dalam pelaksanaan program Prevention of Mother to Child HIV Transmission (PMTCT) usaha yang dilakukan belum tersampaikan dengan efektif serta belum dilakukan evaluasi program, dan hal tersebut mengakibatkan 49% ibu hamil tidak mengetahui adanya layanan tes HIV gratis. Selain itu juga stigma ketakutan terkait HIV/AIDS merupakan kendala bagi ibu hamil dalam mengambil keputusan melakukan tes HIV. Untuk mendukung perancangan konten media sosial ini, dibutuhkan beberapa metode penelitian yang diantaranya adalah studi literatur terkait penularan HIV, program PMTCT, sosial media, periklanan, visual, dan copywriting. Studi eksisting dan studi komparator di lakukan agar bisa dijadikan referensi inovasi dari perancangan konten media sosial ini. Wawancara mendalam kepada stakeholder Dinas Kesehatan Surabaya, kuesioner, dan ibu hamil dilakukan untuk memvalidasi serta mendukung hasil riset sekunder yang telah dilakukan, dan untuk mengetahui kebutuhan, permasalahan audiens lebih dalam terkait tes HIV, selain itu juga untuk mengetahui preferensi dan kecocokan audiens terkait media, dan konten. Studi eksperimental untuk menentukan konsep desain yang nantinya akan mendukung proses penyampaian pesan komunikasi yang tepat kepada audiens, dalam studi eksperimental akan dilakukan juga wawancara ahli media agar memperoleh masukan dari ahli, selain itu penulis juga membuat riset komunikasi visual. Terakhir dilanjutkan dengan user testing untuk menguji perancangan konsep media sosial. Tujuan dari perancangan konten media sosial ini adalah sebagai sarana edukasi dan informasi untuk mendukung program Prevention of Mother to Child HIV Transmission (PMTCT) di Surabaya. Selain itu, melalui perancangan ini diharapkan dapat memberikan edukasi pentingnya tes HIV & informasi terkait layanan tes HIV. Hasil luaran yang digunakan pada perancangan konten media sosial ini antara lain penggunaan platform Instagram sebagai media utama dengan pemanfaatan fitur feeds, story ,dan reels. Serta platform TikTok sebagai media sekunder untuk menyebarluaskan informasi pesan dari Deteksi Dini HIV
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The cases of HIV/AIDS transmission continue to increase each year in the province of East Java, particularly in the city of Surabaya, which has the second-highest HIV transmission rate in Indonesia after Papua. Among the cases of HIV/AIDS transmission, pregnant women are the population most affected by HIV, along with key populations. If pregnant women do not check their HIV status during pregnancy, there is a high chance of HIV transmission from mother to child during childbirth and breastfeeding. However, based on the data collected, the efforts made by the Surabaya Health Department as a stakeholder in the implementation of the Prevention of Mother to Child HIV Transmission (PMTCT) program have not been effectively communicated, and program evaluation has not been conducted. As a result, 49% of pregnant women are unaware of the availability of free HIV testing services. Additionally, the stigma and fear associated with HIV/AIDS pose obstacles for pregnant women in making the decision to undergo HIV testing. To support the design of this social media content, several research methods are needed, including literature studies related to HIV transmission, PMTCT programs, social media, advertising, visuals, and copywriting. Existing studies and comparative studies are conducted to serve as references for innovation in the design of this social media content. In-depth interviews are conducted with stakeholders from the Surabaya Health Department, experts, and pregnant women to validate and support the findings of the secondary research and to understand the needs and deeper audience issues related to HIV testing. It is also important to determine the audience's preferences and suitability regarding media and content. Experimental studies are conducted to determine the design concepts that will support the delivery of appropriate communication messages to the audience. In the experimental study, interviews with media experts are also conducted to obtain input, advice, and criticism regarding the designed media. Finally, user testing is conducted to test the design concept of the social media content. The goal of designing this social media content is to support the Prevention of Mother to Child HIV Transmission (PMTCT) program in Surabaya. Furthermore, through this design, it is expected to provide education on the importance of HIV testing and information related to HIV testing services.
The outcomes used in the design of this social media content include the use of Instagram as the main platform, utilizing features such as feeds, stories, and reels. Additionally, TikTok is used as a secondary platform to disseminate information and messages regarding Early Detection of HIV.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Media Sosial, HIV, Tes HIV, PMTCT, Ibu Hamil, Stigma; Social Media, HIV, HIV Testing, PMTCT, Pregnant Women, Stigma
Subjects:	L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine R Medicine > RT Nursing T Technology > T Technology (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Stefani Lovita Sari
Date Deposited:	23 Aug 2023 07:11
Last Modified:	23 Aug 2023 07:11
URI:	http://repository.its.ac.id/id/eprint/100717

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