Perancangan Kampanye Kualitas Pertemanan Bagi Mahasiswa Sebagai Mediator Kesepian

Daniswari, Dinta Visca (2023) Perancangan Kampanye Kualitas Pertemanan Bagi Mahasiswa Sebagai Mediator Kesepian. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Adanya pandemi COVID-19 secara global dan memaksa banyak orang untuk melakukan isolasi mandiri. Tak dipungkiri hal tersebut banyak berdampak dan membuat perubahan gaya hidup masyarakat tidak hanya dalam hal kesehatan fisik namun juga kesehatan mental. Terlihat dimana kesepian menempati urutan kedua sebagai faktor yang mempengaruhi kesehatan mental. Bagi kelompok masyarakat tertentu seperti mahasiswa yang saat itu memasuki tahap perkembangan emosional dan sosial sangat dipengaruhi oleh lingkungan sekitarnya, yakni pertemanan. Banyak penelitian menunjukkan bahwa hubungan positif, yakni pertemanan yang baik dapat menghindarkan individu pada resiko masalah kesehatan mental. Bahwa semakin tinggi kualitas pertemanan akan menghasilkan tingkat stres yang rendah. Seseorang dengan kesehatan mental yang baik dapat menggunakan kemampuan atau potensi diri secara maksimal dalam menghadapi tantangan hidup dan menjalin hubungan positif. Adapun perancangan ini menggunakan metode penelitian campuran, yakni kualitatif dan kuantitatif. Kampanye digunakan sebagai media utama karena dapat menjangkau target segmen yang dituju dengan cukup luas. Tujuan perancangan ini untuk meningkatkan kesadaran terhadap kesehatan mental terutama pada faktor perkembangan emosional dan sosial. Mengenai luaran perancangan memuat implementasi desain seperti konten media sosial, poster, merchandise, dan event.
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There is a global COVID-19 pandemic and forcing many people to self-isolate. It is undeniable that this has had a lot of impact and made changes in people's lifestyles not only in terms of physical health but also mental health. Loneliness ranks second as a factor affecting mental health. For certain groups of people, such as university students, who at that time were entering the stage of emotional and social development, they were very much influenced by their surroundings, namely friendship. Many studies show that positive relationships, namely good friendships can prevent individuals from being at risk of mental health problems. That the higher the quality of friendship will produce a lower stress level. Someone with good mental health can use their abilities or potential to the fullest in facing life's challenges and establishing positive relationships. This design uses mixed research methods, namely qualitative and quantitative. Campaigns are used as the main media because they can reach the intended target segment quite broadly. The purpose of this design is to increase awareness of mental health, especially on emotional and social development factors. Regarding the output design loading of design implementation such as social media content, posters, merchandise, and events.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	kampanye, kesehatan mental, kesepian, mahasiswa, pertemanan. campaign, mental health, loneliness, students, friendship.
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Dinta Visca Daniswari
Date Deposited:	04 Sep 2023 08:07
Last Modified:	04 Sep 2023 08:07
URI:	http://repository.its.ac.id/id/eprint/100804

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