Arahan Pengembangan Komoditas Unggulan Buah Naga di Kecamatan Bangorejo Kabupaten Banyuwangi Berdasarkan Konsep Agribisnis

Millenia, Dea Amaris (2023) Arahan Pengembangan Komoditas Unggulan Buah Naga di Kecamatan Bangorejo Kabupaten Banyuwangi Berdasarkan Konsep Agribisnis. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kecamatan Bangorejo diarahkan menjadi wilayah inti kawasan agropolitan. Potensi buah naga Kabupaten Banyuwangi saat ini meningkat pesat dan menjadi produsen buah naga terbesar di Indonesia. Kecamatan Bangorejo menyumbang 39% buah naga Kabupaten Banyuwangi. Namun, potensi buah naga belum optimal karena pengembangan hulu dan hilir belum baik. Pemerintah dan masyarakat masih berfokus pada pengembangan produksi di lahan berupa buah naga mentah. Pemerintah belum membuat program pasca-panen dan pemasaran produk yang terintegrasi. Permasalahan lainnya adalah minimnya minat dalam pengolahan karena keterbatasan pengetahuan masyarakat. Hal ini berdampak pada orientasi penjualan buah naga mentah, anjloknya harga jual saat panen, kerugian bagi petani, nilai tambah masyarakat kecil, dan tidak berkembangnya sektor atau industri lain yang berkaitan. Penelitian ini bertujuan untuk merumuskan arahan pengembangan komoditas unggulan buah naga di Kecamatan Bangorejo menggunakan konsep agribisnis. Demi tercapainya tujuan penelitian, dilakukan tiga tahap analisis. Pertama yaitu penentuan faktor yang mempengaruhi pengembangan agribisnis on-farm dan off-farm komoditas buah naga menggunakan teknik Delphi berdasarkan konsensus responden. Kedua yaitu penentuan faktor pengembangan prioritas agribisnis on-farm dan off-farm komoditas buah naga menggunakan teknik AHP. Melalui AHP responden dapat menilai kepentingan tiap faktor. Ketiga yaitu perumusan arahan pengembangan agribisnis komoditas buah naga di Kecamatan Bangorejo menggunakan analisis deskriptif komparatif. Berdasarkan hasil analisis, terdapat 7 indikator dan 23 faktor yang mempengaruhi pengembangan komoditas unggulan buah naga di Kecamatan Bangorejo menggunakan konsep agribisnis. Kemudian diketahui 10 faktor pengembangan prioritas agribisnis on-farm dan off-farm. Adapun dengan analisis komparatif deskriptif dihasilkan 37 arahan pengembangan
komoditas unggulan buah naga menggunakan konsep agribisnis meliputi rebranding citra petani, mendorong kewirausahaan pertanian, pengembangan pertanian organik, pemberian bantuan modal usaha, insentif, dan subsidi pertanian, peningkatan keterampilan on-farm dan off-farm melalui pelatihan dan pendampingan, mendorong diversifikasi dan intensifikasi produk, fasilitasi perijinan UMKM, membentuk kemitraan dengan berbagai pihak termasuk
pemasok dan pasar, memperluas target pemasaran, dan menciptakan stabilitas harga jual melalui regulasi.
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The Bangorejo District is directed to become a core area of the agropolitan region. The potential of dragon fruit in Banyuwangi Regency is growing rapidly become the largest dragon fruit producer in Indonesia. Bangorejo District contributes 39% of dragon fruit production in Banyuwangi. However, the potential of dragon fruit has not been fully optimized. The government and the community are still focusing on developing production in raw dragon fruit. The government has not implemented post-harvest and integrated marketing programs. Another issue is the lack of interest in processing due to limited knowledge. This has an impact on the orientation of selling raw dragon fruit, resulting drop in prices during harvest, causing losses for farmers, limiting added value, and hindering the development of related sectors. This research aims to formulate the direction of dragon fruit development as a leading commodity in Bangorejo District, using the agribusiness concept. To achieve the research objective, three analysis stages were conducted. The first stage involved determining the factors influencing on-farm and off-farm agribusiness development of dragon fruit commodities using the Delphi technique based on respondent consensus. The second stage determined the priority factors for on-farm and off-farm agribusiness development
using the Analytic Hierarchy Process (AHP). Through AHP, respondents could assess the importance of each factor. The third stage involved formulating the direction of agribusiness development for dragon fruit commodities in the Bangorejo District through comparative descriptive analysis. Based on the analysis, there are 7 indicators and 23 factors influencing the development of dragon fruit in the Bangorejo District. The research also identified 10 priority factors for on farm and off-farm agribusiness development. The comparative descriptive analysis resulted in 37 directions for the development of dragon fruit commodities using the agribusiness concept, including rebranding the image of farmers, promoting agricultural entrepreneurship, encouraging organic farming, providing business capital assistance, incentives, and subsidies, improving on-farm and off-farm skills through training and mentoring, promoting product diversification and intensification, facilitating SMEs licensing, forming partnerships with various stakeholders, expanding target markets, and creating price stability through regulations.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Agribisnis, Arahan Pengembangan, Buah Naga, Komoditas Unggulan, Agribusiness, Development Direction, Dragon Fruit, Leading Commodity
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural industries H Social Sciences > HT Communities. Classes. Races > HT166 City Planning--Environmental aspects S Agriculture > S Agriculture (General) T Technology > TS Manufactures > TS170 New products. Product Development
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Dea Amaris Millenia
Date Deposited:	01 Aug 2023 05:16
Last Modified:	01 Aug 2023 05:16
URI:	http://repository.its.ac.id/id/eprint/101100

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