Ananda, Davit Marcela (2023) Analisis Pengaruh Peran Personal Characteristics dan External Factors Terhadap Grit pada Mitra Bisnis di PT Melia Sehat Sejahtera Cabang Jawa Timur. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Dalam dunia usaha, bisnis yang selalu berkembang mengikuti perkembangan zaman adalah bisnis dengan berbasis jaringan (Multi Level Marketing). Penelitian ini bertujuan untuk menganalisis dan mengidentifikasi pengaruh peran Personal Characteristics dan External Factors terhadap Grit pada mitra bisnis di PT Melia Sehat Sejahtera cabang Jawa Timur. Sebagai perusahaan yang memiliki mitra bisnis, kesuksesan mitra bisnis sangat penting untuk mencapai tujuan perusahaan. Oleh karena itu, penting bagi perusahaan untuk memahami faktor-faktor yang dapat mempengaruhi tingkat Grit mitra bisnisnya. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel purposive sampling. Pengumpulan data dilakukan secara online melalui google form dan secara offline melalui pertemuan omzet dan pembelajaran ke mitra bisnis PT Melia Sehat Sejahtera cabang Jawa Timur sebagai responden penelitian. Sebanyak 112 data berhasil dikumpulkan dan diolah dengan software SmartPLS dengan metode analisis PLS-SEM (Partial Least Square-Structural Equation Modelling). Hasil analisis menunjukkan bahwa Personal Characteristics dan External Factors berpengaruh positif terhadap Grit.
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In the business world, a business that always develops with the times is a network-based business (Multi Level Marketing). This study aims to analyze and identify the influence of the role of Personal Characteristics and External Factors on Grit in business partners at PT Melia Sehat Sejahtera East Java branch. As a company that has business partners, the success of business partners is very important to achieve company goals. Therefore, it is important for companies to understand the factors that can affect the Grit level of their business partners. This research is a quantitative research with purposive sampling technique. Data collection was carried out online via google form and offline through turnover and learning meetings with business partners of PT Melia Sehat Sejahtera branch of East Java as research respondents. A total of 112 data were successfully collected and processed using SmartPLS software using the PLS-SEM (Partial Least Square-Structural Equation Modeling) analysis method. The results of the analysis show that Personal Characteristics and External Factors have a positive effect on Grit.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Faktors Eksternal, Grit, Karakteristik Personal, Mitra Bisnis External Factors, Grit, Business Partners, Personal Characteristics |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Davit Marcela Ananda |
| Date Deposited: | 03 Aug 2023 00:55 |
| Last Modified: | 03 Aug 2023 00:55 |
| URI: | http://repository.its.ac.id/id/eprint/101187 |
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