Desain Interior Terminal Internasional Bandar Udara I Gusti Ngurah Rai Berkonsep Ecotourism Bernuansa Budaya Bali Guna Meningkatkan Branding dan Mendukung Pemulihan Pariwisata

Ramadhani, Alya Syarifa (2023) Desain Interior Terminal Internasional Bandar Udara I Gusti Ngurah Rai Berkonsep Ecotourism Bernuansa Budaya Bali Guna Meningkatkan Branding dan Mendukung Pemulihan Pariwisata. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Bali menjadi citra pariwisata yang memiliki jumlah peminat tinggi sebab kekayaan alam, budaya dan nilai estetika yang menjadi kekhasan pada daerahnya. Sektor pariwisata mempunyai peranan penting dalam usaha mencapai sasaran pembangunan. Dalam mendukung penyelenggaraan pariwisata tersebut, perlu mempertahankan ketertarikan para wisatawan terutama pada keindahan alam Bali. Sebagai gerbang awal sebelum memasuki Pulau Bali, Bandar Udara Terminal Internasional I Gusti Ngurah Rai menjadi cerminan karakter, kekayaan budaya dan identitas Bali sebagai branding pariwisata daerah untuk meningkatkan minat wisatawan. Konsep ekowisata dapat menjadi salah satu solusi untuk meningkatkan branding. Penelitian ini bertujuan untuk dapat menciptakan desain interior bandar udara yang merepresentasikan Pulau Bali sebagai pemasaran pariwisata dan menghadirkan pengalaman penumpang melalui budaya Bali dan ecotourism dalam bandar udara. Berdasarkan konsep tersebut, diharapkan dapat meningkatkan pemasaran dan branding pariwisata ”Ecotourism” dengan ruang interaktif menggunakan metode media informasi industri pariwisata. Penelitian menggunakan metode design thinking melalui tahap empathize meliputi teknik observasi dan wawancara. Tahap berikutnya dilakukan define dengan mengumpulkan data melalui metode dot vote dan decision matrix, selanjutnya dilakukan ideate sehingga menghasilkan konsep desain yang divalidasi dengan metode value proposition. Dengan dihasilkan konsep desain, tahapan berikutnya adalah prototype, yang terdiri dari ilustrasi dan pengembangan desain yang divalidasi dengan test evaluation menggunakan metode weighted method dan Customer Satisfaction Index (CSI) melalui kuesioner. Hasil penelitian meliputi pada area Arrival Hall, Boarding Gate, dan Baggage Claim dengan penerapan konsep ecotourism. Aplikasi tersebut diimplementasikan melalui pola geometris Subak, sebagai cerminan motif yang diwujudkan di dinding, lantai, dan plafon sebagai elemen estetis dengan memperhatikan comfort stays para penumpang. Seluruh aplikasi desain telah memperhatikan regulasi dan standar sarana serta keselamatan bandara yang telah diakui oleh pihak berwenang di bidang tata kelola bandar udara di Indonesia.
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Bali has become a tourism image that has a high number of enthusiasts because of its natural wealth, culture and aesthetic values which are unique to the region. The tourism sector has an important role in achieving development goals. In supporting the implementation of tourism, it is necessary to maintain the interest of tourists, especially in the natural beauty of Bali. As the initial gate before entering the island of Bali, I Gusti Ngurah Rai International Terminal Airport is a reflection of the character, cultural wealth and identity of Bali as regional tourism branding to increase tourist interest. The concept of ecotourism can be a solution to improve branding. This research aims to be able to create an airport interior design that represents the island of Bali as tourism marketing and present the passenger experience through Balinese culture and ecotourism at the airport. Based on this concept, it is expected to improve marketing and tourism branding "Ecotourism" with interactive space using the tourism industry information media method. The research used the design thinking method through the empathize stage including observation and interview techniques. The next stage is define by collecting data through the dot vote and decision matrix methods, then ideate is carried out so as to produce a design concept that is validated by the value proposition method. With the resulting design concept, the next stage is a prototype, which consists of illustrations and design development which are validated by test evaluation using the weighted method and the Customer Satisfaction Index (CSI) through a questionnaire. The results of the research include the Arrival Hall, Boarding Gate, and Baggage Claim areas with the application of the ecotourism concept. The application is implemented through the Subak geometric patterns, which reflect the motifs embodied on the walls, floors and ceilings as aesthetic elements by paying attention to the comfort of the passengers' stays. All design applications have taken into account the regulations and standards for airport facilities and safety that have been recognized by the authorities in the field of airport management in Indonesia.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Desain Interior, Bandar Udara, Bali, Ecotourism, Interior Design, Airport
Subjects:	N Fine Arts > NA Architecture > NA6300 Airport terminals.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Alya Syarifa Ramadhani
Date Deposited:	20 Nov 2023 03:29
Last Modified:	20 Nov 2023 03:29
URI:	http://repository.its.ac.id/id/eprint/101327

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