Arahan Pengembangan Kawasan Cultural Heritage Candi Penataran Berdasarkan Pengalaman Wisatawan

Nisa, Zahratun (2023) Arahan Pengembangan Kawasan Cultural Heritage Candi Penataran Berdasarkan Pengalaman Wisatawan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pengembangan dan pelestarian cagar budaya, seperti kawasan Candi Penataran sangat penting untuk mencapai kebermanfaatan dan meningkatkan daya tarik wisatawan. Saat ini wisatawan cenderung mencari pengalaman yang meningkatkan identitas pribadi dan pengembangan diri, sehingga pengalaman pariwisata menjadi fokus penting dalam industri Pariwisata, terlebih kawasan Candi Penataran menjadi destinasi unggulan di Kabupaten Blitar dengan potensi besar yang dapat dikembangkan lebih lanjut. Selain itu, perkembangan teknologi dan informasi juga mempengaruhi perilaku wisatawan dalam mencari informasi dan rekomendasi melalui media sosial.
Dalam merumuskan arahan pengembangan kawasan Candi Penataran, fokus pada pengalaman wisatawan menjadi sangat relevan. Dengan mempertimbangkan preferensi dan ekspektasi wisatawan, arahan pengembangan dapat disusun untuk menciptakan pengalaman yang berkesan.
Penelitian ini menggunakan metode analisis Naïve Bayes untuk melihat opini wisatawan terkait kawasan Candi Penataran, content analysis untuk menganalisis sentimen dan variabel yang terkandung dalam ulasan, dan analisis triangulasi untuk merumuskan arahan pengembangan pengembangan kawasan Candi Penataran. Berdasarkan berdasarkan pada 739 ulasan yang dianalisis, dilakukan menunjukkan bahwa wisatawan memberikan reaksi yang sangat positif terhadap kawasan ini, dengan tingkat sentimen positif yang tinggi (0.912) dan sentimen negatif yang rendah (0.088). Selanjutnya, dilakukan klasifikasi menggunakan Naïve Bayes untuk memprediksi kepuasan wisatawan, dengan tingkat akurasi yang tinggi (95.08%) dan recall yang sangat baik untuk kelas positif (100.00%).
Berdasarkan hasil analisis sentimen dan prediksi kepuasan wisatawan, ditentukan prioritas pengembangan kawasan Candi Penataran berdasarkan indikator tourist experience. Variabel interpretasi, citra destinasi, dan perasaan menjadi fokus utama untuk meningkatkan pengalaman wisatawan. Selanjutnya, variabel fasilitas, kualitas layanan, dan keamanan perlu ditingkatkan karena memiliki sentimen negatif terbanyak.
Dalam merumuskan arahan pengembangan, dilakukan analisis konten untuk memetakan aspek-aspek yang perlu ditingkatkan dari masing-masing variabel terkait tourist experience. Hasil arahan tersebut dapat diimplementasikan oleh stakeholder terkait untuk meningkatkan pelayanan dan kinerja dalam hal tourist experience.
Kata kunci: Candi Penataran, Arahan Pengembangan, Pengalaman Pariwisata
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The development and preservation of cultural heritage, such as the Penataran Temple Area is very important to achieve benefits and increase tourist attraction. Currently, tourists tend to look for experiences that enhance personal identity and self-development, so tourism experiences are an important focus in the tourism industry, especially the Penataran Temple area which is a leading destination in Blitar Regency with great potential that can be developed further. In addition, developments in technology and information also influence tourist behaviour in seeking information and recommendations through social media.
In formulating directions for the development of the Penataran Temple area, the focus on the tourist experience is very relevant. Taking travellers' preferences and expectations into account, development directions can be drafted to create memorable experiences.
This study uses the Naïve Bayes analysis method to see tourist opinions regarding the Penataran Temple Area, Content analysis to analyze sentiments and variables contained in the reviews, and triangulation analysis to formulate development directions for the development of the Penataran Temple Area. Based on the 739 reviews analyzed, it was found that tourists reacted very positively to this area, with a high level of positive sentiment (0.912) and a low level of negative sentiment (0.088). Furthermore, classification was carried out using Naïve Bayes to predict tourist satisfaction, with a high level of accuracy (95.08%) and very good recall for the positive class (100.00%).
Based on the results of sentiment analysis and predictions of tourist satisfaction, priorities for the development of the Penataran Temple Area are determined based on the Tourist Experience indicator. Interpretation variables, destination image, and personal emotions are the main focus for enhancing the tourist experience. Furthermore, the variables of facilities, service quality, and security need to be improved because they have the most negative sentiments.
In formulating development directions, content analysis is carried out to map aspects that need to be improved from each variable related to the tourist experience. The results of these directives can be implemented by relevant stakeholders to improve service and performance in terms of tourist experience.
Keywords: Penataran Temple, Development Direction, Tourism Experience

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Kata kunci: Candi Penataran, Arahan Pengembangan, Pengalaman Pariwisata==============================================================================================================Keywords: Penataran Temple, Development Direction, Tourism Experience
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	ZAHRATUN NISA
Date Deposited:	02 Aug 2023 04:42
Last Modified:	02 Aug 2023 04:42
URI:	http://repository.its.ac.id/id/eprint/101365

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