Rozudin, Maghfur (2023) Analisis Tingkat Kesiapan Dan Penerimaan Teknologi Bravo Dengan Pendekatan Technology Readiness And Acceptance Model (TRAM) (Studi Kasus : PT XYZ Cabang Gresik). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Keberhasilan implementasi suatu teknologi baru tidak pernah lepas dari peran kesiapan dan penerimaan pengguna terhadap teknologi tersebut. Niat dan kemauan seseorang untuk mengadopsi teknologi baru dipengaruhi oleh beberapa hal antara lain faktor TRI dan TAM. Penelitian ini bertujuan untuk menganalisis tingkat kesiapan dan penerimaan teknologi kepada agen dengan menggunakan pendekatan TRAM. TRAM adalah kombinasi dari metode TR dan TAM. Ditemukan bahwa dari 16 hipotesis penelitian, 11 hipotesis diterima, 5 hipotesis lainnya ditolak. Pengukuran tingkat kesiapan teknologi pengguna berada pada nilai 3,75. Faktor pendorong TRI berpengaruh signifikan terhadap PU, namun hanya variabel innovativeness yang berpengaruh signifikan terhadap PEOU sedangkan variabel optimisme tidak berpengaruh signifikan terhadap PEOU. Faktor penghambat TRI (insecurity & discomfort) tidak berpengaruh signifikan terhadap PU dan PEOU. Faktor eksternal lainnya dari extended TAM seperti TSE, PEC, TA, dan PE masing- masing memiliki pengaruh yang signifikan terhadap PEOU. Kebaruan penelitian dengan integrasi model TRI dan TAM yang ditambahkan variabel eksogen dari Extended TAM menunjukkan bahwa variabel eksogen memiliki pengaruh signifikan terhadap niat adopsi teknologi berdasarkan kemudahan dan manfaat penggunaan. Penelitian sejenis belum pernah dilakukan khususnya pada industri multifinance sehingga hasil penelitian ini diharapkan dapat menjadi teori kebaruan dari TRAM dan sebagai masukan serta referensi bagi perusahaan untuk perbaikan teknologi di masa yang akan datang.
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The successful implementation of a new technology can never be separated from the role of user readiness and acceptance of the technology. A person's intention and willingness to adopt a new technology is influenced by several things, including TRI and TAM factors. This study aims to analyze the level of readiness and acceptance of technology to agents using the TRAM approach. TRAM is a combination of the TR and TAM methods. It was found that of the 16 research hypotheses, 11 hypotheses were accepted, the other 5 hypotheses were rejected. Measuring the level of user technology readiness is at a value of 3.75. The TRI driving factor has a significant effect on PU, but only the innovativeness variable which has a significant effect on PEOU while the optimism variable has no significant effect on PEOU. The TRI (insecurity & discomfort) inhibiting factor has no significant effect on PU and PEOU. Other external factors from the extended TAM such as TSE, PEC, TA, and PE each have a significant effect on PEOU. The novelty of the research with the integration of the TRI and TAM models added by exogenous variables from Extended TAM shows that exogenous variables have a significant influence on technology adoption intentions based on ease and benefits of use. Similar research has never been carried out, especially in the multi-finance industry, so the results of this study are expected to become a novelty theory from TRAM and as input and reference for companies for technology improvements in the future.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Technology Readiness Index (TRI 2), TAM, TRAM, SmartPLS |
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Maghfur Rozudin |
| Date Deposited: | 03 Aug 2023 03:44 |
| Last Modified: | 03 Aug 2023 03:44 |
| URI: | http://repository.its.ac.id/id/eprint/101503 |
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