Amalia, Anisa Luthfiah (2023) Rencana Bisnis Strategis Peternakan Domba (Studi Kasus: Domcil Farm). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Potensi perkembangan industri peternakan di Indonesia sangat besar dengan salah satu komoditasnya adalah daging domba sebagai penyedia protein hewani. Kondisi ketersediaan komoditas daging domba di Indonesia diproyeksikan mengalami ketimpangan antara tingkat produksi dengan peningkatan permintaan konsumsi. Hal tersebut mengakibatkan Indonesia perlu melakukan impor daging domba dari beberapa negara untuk memenuhi kebutuhan tersebut. Oleh karena itu, pendirian peternakan domba “Domcil Farm” dilakukan untuk membantu menutup kebutuhan pasar terhadap permintaan daging domba. Saat ini peternakan tersebut telah berdiri di Kabupaten Pasuruan untuk tahap uji coba dan akan dikembangkan dalam skala penuh di Dusun Ketegan RT 16 RW 04, Desa Gondang, Kecamatan Gondang, Kabupaten Mojokerto. Sehingga, penelitian ini bertujuan untuk memberikan panduan bagi pemilik peternakan terkait proses pemindahan lokasi dalam segi mengidentifikasi kebutuhan dan perencanaan bisnis strategis yang akan diimplementasikan dalam waktu dekat. Penelitian ini memiliki desain penelitian eksploratif dengan pengumpulan data melalui wawancara dan observasi. Data yang telah terkumpul diolah dengan mereduksi informasi untuk menyederhanakan dan mentransformasikan data mentah untuk difokuskan pada target luaran penelitian. Hasil penelitan ini adalah rencana bisnis strategis berupa rancangan pada aspek operasional, aspek pemasaran, dan aspek finansial dengan dilengkapi strategi bisnis dan analisis kelayakan bisnis. ==================================================================================================================================
The potential for the development of livestock industry in Indonesia is very large with one of its commodities is sheep meat as a provider of animal protein. The availability of sheep meat in Indonesia is projected to have more consumption demand than supply of production. This condition gave an impact for Indonesia to import sheep meat from several countries to sufficient this need. Therefore, the establishment of the "Domcil Farm" is carried out to help cover market needs of the demand for sheep meat. Currently the farm has been established in Pasuruan Regency for the trial phase and will be developed on a full scale in Ketegan Sub Village RT 16 RW 04, Gondang Village, Gondang District, Mojokerto Regency. Thus, this research aims to provide guidance for “Domcil Farm” owner regarding the process of relocating in terms of identifying needs and strategic business plan that will be implemented in the near future. This research has an exploratory research design with data collection through interviews and observation. The data that has been collected is processed by reducing information to simplify and transforming the raw data to focus on research output targets. The results of this research are strategic business plans in the form of designs on operational aspect, marketing aspect, and financial aspect, complemented by business strategies and business feasibility analysis.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Pendirian Peternakan Domba, Rencana Bisnis Strategis, Kelayakan Bisnis; Building Sheep Farm, Strategic Business Plan, Business Feasibility |
| Subjects: | H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HB Economic Theory > Economic forecasting--Mathematical models. H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. S Agriculture > SF Animal culture |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Anisa Luthfiah Amalia |
| Date Deposited: | 06 Oct 2023 03:03 |
| Last Modified: | 06 Oct 2023 03:03 |
| URI: | http://repository.its.ac.id/id/eprint/101506 |
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