Arahan Pengembangan Kawasan Wisata Pantai Liang Bala Di Kelurahan Kota Ndora, Kecamatan Borong, Kabupaten Manggarai Timur Berdasarkan Persepsi Pengunjung

Nohos, Pramuditha Ravendy (2023) Arahan Pengembangan Kawasan Wisata Pantai Liang Bala Di Kelurahan Kota Ndora, Kecamatan Borong, Kabupaten Manggarai Timur Berdasarkan Persepsi Pengunjung. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pantai Liang Bala merupakan salah satu objek daya tarik wisata di Kelurahan Kota Ndora, Kecamatan Borong, Kabupaten Manggarai Timur. Dalam Rencana Induk Pembangunan Kepariwisataan Kabupaten Manggarai Timur Tahun 2015-2025, kawasan wisata Pantai Liang Bala termasuk dalam kawasan pembangunan pariwisata dengan fokus strategi pengembangan pada aspek aksesibilitas, infrastruktur, dan fasilitas wisata. Dalam kondisi eksistingnya, penyediaan sarana dan prasarana penunjang wisata masih sangat minim. Hal ini dibuktikan dari banyaknya pengunjung yang mengeluhkan ketidaknyaman mereka saat berada di lokasi wisata akibat belum tersedianya fasilitas penunjang kegiatan wisata.
Penelitian ini bertujuan untuk mengetahui tingkat persepsi pengunjung terhadap faktor-faktor berpengaruh yang digunakan sebagai dasaran dalam merumuskan arahan pengembangan kawasan wisata di Pantai Liang Bala. Tujuan tersebut dapat dicapai melalui sasaran penelitian: (1) Mengidentifikasi karakteristik kondisi eksisting dalam pengembangan kawasan wisata di Pantai Liang Bala; (2) Menganalisis faktor-faktor yang berpengaruh terhadap pengembangan kawasan wisata berdasarkan persepsi pengunjung di Pantai Liang Bala; serta (3) Merumuskan arahan pengembangan kawasan wisata berdasarkan hasil penilaian persepsi pengunjung di Pantai Liang Bala. Teknik analisis yang digunakan: sasaran 1 analisis deskriptif kualitatif; sasaran 2 analisis faktor dan analisis statistik deskriptif (skoring likert); sasaran 3 deskriptif kualitatif.
Hasil dari penelitian ini didapatkan karakteristik dan kondisi eksisting dari tiap-tiap variabel penelitian di kawasan wisata Pantai Liang Bala. Adapun penilaian tingkat persepsi pengunjung terhadap faktor yang berpengaruh dalam pengembangan kawasan wisata Pantai Liang Bala diperoleh hasil 11 variabel dengan tingkat persepsi pengunjung dalam kategori pengaruh sangat tinggi yang terdiri dari variabel daya tarik khas, kualitas lingkungan pesisir, kegiatan promosi dan pemasaran, jalur pedestrian, tempat parkir, penunjuk arah/signage, tempat makan dan minum, tempat sampah, toilet umum, jaringan air bersih, dan jaringan listrik. Dari seluruh variabel tersebut, dirumuskanlah arahan pengembangan berdasarkan hasil penilaian persepsi pengunjung terhadap faktor berpengaruh dalam peningkatan kawasan wisata di Pantai Liang Bala.
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Liang Bala Beach is one of the tourist attractions in Kota Ndora Village, Borong Sub-district, East Manggarai Regency. In the 2015-2025 Tourism Development Master Plan of East Manggarai Regency, the Liang Bala Beach tourism area is included in the tourism development area with the focus of development strategies on aspects of accessibility, infrastructure, and tourist facilities. In its existing condition, the provision of supporting tourism facilities and infrastructure is still very minimal. This is evidenced by the number of visitors who complain about their discomfort while at the tourist site due to the unavailability of supporting facilities for tourist activities.
This research aims to determine the level of visitors’ perceptions of influential factors used as a basis in formulating directions for the development of tourist areas in Liang Bala Beach. This goal can be achieved through research objectives: (1) Identify the characteristics of existing conditions in the development of tourist areas in Liang Bala Beach; (2) Analyze the factors that influence the development of tourist areas based on visitors’ perceptions in Liang Bala Beach; and (3) Formulate directions for the development of tourist areas based on the assessment of visitors’ perceptions in Liang Bala Beach. Analysis techniques used: target 1 qualitative descriptive analysis; target 2 factor analysis and descriptive statistical analysis (likert scoring); target 3 qualitative descriptive.
The results of this study obtained characteristics and existing conditions of each research variable in the Liang Bala Beach tourism area. As for the assessment of the level of visitor perception of influential factors in the development of Liang Bala Beach tourism area, the results of 11 variables with the level of visitor perception in the category of variables of distinctive attractiveness, quality of the coastal environment, promotion and marketing activities, pedestrian paths, parking lots, directions/signage, places to eat dan drink, trash bins, public toilets, clean water networks, and electricity networks. From all these variables, development directions area formulated based on the results of the assessment of visitor perceptions of influential factors in improving the tourist area at Liang Bala Beach.

Item Type: Thesis (Other)
Uncontrolled Keywords: Arahan Pengembangan, Faktor Berpengaruh, Persepsi Pengunjung, Kawasan Wisata, Pantai Liang Bala, Kelurahan Kota Ndora, Development Direction, Influential Factors, Visitor Perception, Tourism Area, Liang Bala Beach, Kota Ndora Urban Village.
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
Divisions: Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User: Pramuditha Ravendy Nohos
Date Deposited: 02 Aug 2023 05:03
Last Modified: 02 Aug 2023 05:03
URI: http://repository.its.ac.id/id/eprint/101819

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