Studi Kelayakan Bisnis Startup Berbasis Teknologi Pada Bidang Pengolahan Kopi Arabika Kopi (Studi Kasus Kelompok Tani Argopuro)

Hastutik, Septi Dwi (2023) Studi Kelayakan Bisnis Startup Berbasis Teknologi Pada Bidang Pengolahan Kopi Arabika Kopi (Studi Kasus Kelompok Tani Argopuro). Masters thesis, Institut Teknologi Sepuluh November.

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Abstract

Kopi merupakan komoditas perdagangan kedua didunia setelah minyak. Tiga jenis kopi yang diperdagangkan; Spesialti, Premium, dan komersil. Kopi dengan kualitas tinggi disebut spesialti. Kopi dengan kualitas spesialti memiliki nilai jual paling tinggi. Prosesor kopi (Argopuro Walida) mengolah kopi dari Cherry Bean (CB) menjadi Green Bean (GB) dengan kategori spesialti, premium, dan komersil. Argopuro Walida mengolah dengan cara Natural, Hidrohoney, Anaerobic/Lactic, dan Carbonic Maceration (CM). Bidang bisnis kopi perlu mengkaji kelayakan pasar, teknis, ekonomi, dan lingkungan dalam keberlanjutan bisnis kopi. Penelitian ini bertujuan untuk mengkaji kelayakan pasar, teknis, ekonomi dan lingkungan dari masing – masing jenis produk (spesialti, premium, dan komersil). Metode penelitian ini dilakukan observasi langsung, eksperimental, pencatatam dan menghitung seluruh aspek dari kajian pasar, teknis, ekonomi menggunakan Net Presents Value (NPV), Internal Rate of Return (IRR) dan Pay Back Period (PBP), dan kajian lingkungan. Hasil penelitian ini menguraikan kajian pasar Argopuro Walida telah mencapai segmentasi pasar dalam dan luar negeri. Pada kajian teknis kelayakan peralatan telah terpenuhi untuk mengolah kopi dengan cara kering (tanpa air), keputusan ini diambil Argoupro Walida karena tidak terdapat sumber air cukup untuk mengolah cara basah. Tetapi kelompok ini masih 100% menggunakan sumber energi fosil yang tidak ramah lingkungan. Pada kajian ekonomi based (kondisi saat ini), bahwa nilai NPV > 0, maka secara eknonomi dikatakan layak, namun tidak pada arus kas dari tahun ke 8 hingga ke 15 yang terus negatif (NPV < 0). Dengan kajian ekonomi, telah diberikan alternatif skenario 1, 2 dan 3. Masing – masing menawarkan NPV > 0, dengan IRR berturut – turut mulai dari based skenario 10,65%; 29,68%; 41,4%; dan 76,68%. Kelompok ini belum mengolah limbah agar layak dibuang langsung ke tanah, seperti air fermentasi, dan kulit kering juga belum menjadi nilai jual. Dapat disimpulkan pada kajian pasar, jumlah produksi Argopuro Walida memutuhkan waktu 10 bulan mulai dari pengolahan sampai penjualan habis. Pada kajian teknis teknologi telah mampu memproduksi sejumlah 507 ton basah menjadi 68ton GB. Kajian ekonomi telah diberikan 3 rekomendasi skenario dan pada kajian lingkungan perlu dipertimbangkan pembuangan limbah langsung yang berdampak pada alam.
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Coffee is the second-traded commodity in the world after oil. Three types of coffee are traded; Specialty, Premium, and commercial. High-quality coffee is called specialty. Coffee with special quality has the highest selling value. The coffee processor (Argopuro Walida) processes coffee from Cherry Bean (CB) to Green Bean (GB) with special, premium, and commercial categories. Argopuro Walida processes Natural, Hidrohoney, Anaerobic/Lactic, and Carbonic Maceration (CM) methods. The coffee business sector needs to examine market segment, technical, economic, and environmental feasibility in the sustainability of the coffee business. This study aims to examine the market, technical, economic, and environmental feasibility of the type of product (specialty, premium, and commercial). The research method is direct observation, experimental citation, collecting data, and calculating all aspects of market, technical, and economic studies using Net Presents Value (NPV), Internal Rate Return (IRR) and Pay Back Period (PBP), and environmental aspects. The results of this study describe the market study of Argopuro Walida which has achieved domestic and foreign market segmentation. In the technical review of the feasibility of the equipment to process coffee using the dry method (without water), this decision was taken by Argoupro Walida because there was not enough water to process the wet method. But this group still uses 100% fossil energy sources that are not environmentally friendly. In an economic study (this case), if the NPV > 0, it is said to be economically viable, but not the cash flow from the 8th to the 15th year which continues to be negative (NPV < 0). With an economic study, alternative scenarios 1, 2, and 3 have been given. Each offers an NPV > 0, with IRR successively starting from the 10.65% based scenario; 29.68%; 41.4%; and 76.68%. Unfortunately, this group has not treated the waste so that it is suitable for direct disposal to the ground, such as fermented water, and dry skin is also not a selling point. It can be concluded from the market study, the total production of Argopuro Walida takes 10 months from processing to selling out. In the technical study of technology, it has been able to produce a total of 507 wet tons to 68 tons of GB. The economic study has given 3 recommendations for scenarios and in the environmental assessment it is necessary to consider direct waste disposal which has an impact on the environment.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Pasar Kopi, Teknis, Ekonomi, Lingkungan, Limbah Kopi; Coffee Market, Technical, Economy, Environment, Coffee Waste
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.24 Feasibility studies. Feasibility appraisals H Social Sciences > HD Industries. Land use. Labor > HD45 Technological innovations
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	SEPTI DWI HASTUTIK
Date Deposited:	31 Aug 2023 02:26
Last Modified:	31 Aug 2023 02:26
URI:	http://repository.its.ac.id/id/eprint/102878

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