Octavianto, Teguh Budi (2023) Analisis Faktor yang Mempengaruhi Penerimaan Aplikasi Yantek Mobile dengan Metode Technology Acceptance Model (TAM) dan Unified Theory of Acceptance and Use of Technology (UTAUT). Masters thesis, Institut Teknologi Sepuluh November.
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Abstract
Seiring berkembangnya teknologi, tuntuan pelanggan semakin meningkat untuk dapat diberikan pelayanan yang terbaik dan transparan. PT PLN (Persero) berhasil mengubah cara pandang dan cara kerja petugas Pelayanan Teknik (Yantek) dengan transformasi budaya layanan yang mengedepankan pelayanan terbaik, sederhana, cepat, terintegrasi, dan real-time. Hadirnya program digitalisasi ini memberikan tantangan bagi petugas Yantek yang sebelumnya awam dalam penggunaan teknologi digital, dan dapat dipantau secara langsung oleh pelanggan. Sehingga perlu dilakukan penelitian untuk mengukur keberhasilan dan dampak dari transformasi digital yang telah berjalan. Penelitian ini dilakukan untuk mengidentifikasi faktor-faktor yang mempengaruhi penerimaan transformasi digital aplikasi Yantek Mobile yang diuji dengan metode Technology Acceptance Model (TAM) dan dibandingkan dengan metode Unified Theory of Acceptance and Use of Technology (UTAUT) dengan data sampling pada petugas Yantek di PLN UID Kaltimra yang dilakukan dengan survey kuesioner daring. Hasil uji dan analisa diperoleh bahwa terdapat dua hipotesa yang ditolak yaitu perceived usefulness (PU) dan sikap pengguna (ATU) yang tidak berpengaruh terhadap minat pengguna dalam menerima aplikasi. Faktor yang berpengaruh signifikan didominasi oleh faktor eksternal dari pengguna seperti faktor sosial (SI) dan fasilitas pendukung (FC) sehingga hal tersebut dapat menjadi rekomendasi kepada PLN dalam peningkatan pengembangan aplikasi kedepannya.
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As technology develops, customer demands are increasing for the best and most transparent service. PT PLN (Persero) succeeded in changing the perspective and way of working of Technical Service officers (Yantek) by transforming a service culture that prioritizes the best, simple, fast, integrated, and real-time services. The presence of this digitalization program provides a challenge for Yantek officers who were previously unfamiliar with the use of digital technology and can be monitored directly by customers. So it is necessary to conduct research to measure the success and impact of the digital transformation that has been underway. This research was conducted to identify the factors that influence the acceptance of the digital transformation of the Yantek Mobile application, which was tested using the Technology Acceptance Model (TAM) method and compared with the Unified Theory of Acceptance and Use of Technology (UTAUT) method with data sampling on Yantek officers at PLN UID Kaltimra conducted with an online questionnaire survey. The test results and analysis show that there are two hypotheses that are rejected, namely perceived usefulness (PU) and user attitude (ATU), which do not affect the user's interest in accepting the application. Factors that have a significant influence are dominated by external factors from users, such as social factors (SI) and supporting facilities (FC), so this can be a recommendation to PLN in improving future application development.
Keywords: Digitalization, TAM, Transformation,
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Digitalisasi, TAM, Transformasi, UTAUT , Yantek Mobile, Digitalization, Transformation. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD58.7 Corporate culture. T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T58.8 Productivity. Efficiency |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Teguh Budi Octavianto |
| Date Deposited: | 18 Aug 2023 04:05 |
| Last Modified: | 18 Aug 2023 04:05 |
| URI: | http://repository.its.ac.id/id/eprint/104157 |
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