Analisis Behavioral Acceptance dan Security Behavior Dalam Penerapan Digital Workplace di Sub-Sektor Industri Kreatif

Aflah, Muhammad Fibiyan (2023) Analisis Behavioral Acceptance dan Security Behavior Dalam Penerapan Digital Workplace di Sub-Sektor Industri Kreatif. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Industri kreatif berkembang dan berakselerasi, sehingga diprediksi menjadi kekuatan masa depan ekonomi nasional. Penggunaan digital workplace di banyak organisasi merupakan transformasi digital work environment, melalui platform productivity tools berbasis cloud yang membantu perusahaan dan antar karyawan berkolaborasi. Implementasi digital workplace mampu meningkatkan efisiensi dan efektivitas dalam pekerjaan yang sangat dinamis dan membutuhkan agility. Tetapi, terdapat resiko dan potensi negatif melalui ancaman dan insiden keamanan siber yang marak terjadi. Penyebab dan dampaknya akan saling mempengaruhi dan dipengaruhi oleh perilaku pengguna, baik pada skala individu maupun organisasi. Fenomena ini dikaji dan dievaluasi secara detil untuk memahami bagaimana faktor behavioral dan pola perilaku mempengaruhi penerimaan dan keamanan digital workplace. Terdapat 402 responden yang terdiri dari 13 variasi posisi jabatan pada 27 variasi bidang perusahaan. Dikaji dan dievaluasi melalui pengujian model UTAUT dan security behavior model menggunakan metode SEM. Hasilnya menunjukkan signifikansi korelasi variabel eksogen terhadap variabel endogen security behavior, use behavior dan continued usage. Kecuali pada variabel perceived security threat terhadap security behavior yang tidak berkorelasi. Penelitian ini memberikan implikasi dan kontribusi melalui strategi-strategi untuk menerapkan dan meningkatkan digital workplace sebagai platform yang mudah diterima dan aman digunakan dalam mendukung produktivitas organisasi.
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The creative industry is growing and accelerating, and predicted to be a future of the national economy power. The use of the digital workplace in many organizations represents a digital transformation of the work environment, through cloud-based productivity tools that facilitate collaboration among companies and employees. The implementation of the digital workplace can enhance efficiency and effectiveness in highly dynamic work that requires agility. However, there are risks and potential negatives through the prevalence of cybersecurity threats and incidents. The causes and impacts are interrelated and influenced by user behavior, both at the individual and organizational levels. This phenomenon is studied and evaluated in detail to understand how behavioral factors and patterns affect the acceptance and security of the digital workplace. The study involved 402 respondents from 13 different job positions in 27 various business fields. It was examined and evaluated using the UTAUT model and the security behavior model with SEM methodology. The results showed the significant correlation of exogenous variables with endogenous variables such as security behavior, use behavior, and continued usage. The only exception was the perceived security threat, which did not correlate with security behavior. This research provides implications and contributions through strategies for implementing and enhancing the digital workplace as an easily accepted and secure platform to support organizational productivity.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Behavior, Security, Digital Workplace, SEM, UTAUT.
Subjects:	T Technology > T Technology (General) > T174.5 Technology--Risk assessment. T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T58.62 Decision support systems T Technology > T Technology (General) > T58.8 Productivity. Efficiency T Technology > T Technology (General) > T59.7 Human-machine systems.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Muhammad Fibiyan Aflah
Date Deposited:	27 Nov 2023 00:55
Last Modified:	27 Nov 2023 00:55
URI:	http://repository.its.ac.id/id/eprint/105201

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