Pengaruh Educational Support Dan Gender Stereotype Terhadap Entrepreneurship Behavior (Studi Kasus: Program Wirausaha Merdeka 2023)

Dewantara, Norman (2024) Pengaruh Educational Support Dan Gender Stereotype Terhadap Entrepreneurship Behavior (Studi Kasus: Program Wirausaha Merdeka 2023). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kewirausahaan menjadi salah satu faktor yang memiliki peranan penting dalam menambah nilai produk, menciptakan lapangan kerja, meningkatkan produktivitas, merevitalisasi dan mendiversifikasi pasar, meningkatkan kesejahteraan sosial, serta pembangunan ekonomi melalui proses kreativitas dan inovasi. Namun, komposisi wirausaha di Indonesia masih didominasi oleh Gen X, sedangkan peran Gen Z masih sangat rendah. Pemerintah Indonesia telah mendukung adanya sarana pengembangan di bidang kewirausahaan melalui program Wirausaha Merdeka. Model penelitian ini dibangun berdasarkan Theory of Planned Behavior yang dikombinasikan dengan educational support dan gender stereotype sebagai variabel anteseden. Sampel penelitian ini sebanyak 200 yang dikumpulkan menggunakan survei. Pengolahan data dilakukan menggunakan metode structural equation modelling. Hasil penelitian ini menunjukkan bahwa educational support berpengaruh terhadap entrepreneurship intention yang dimediasi oleh attitude towards entrepreneurship, perceived behavioral control, dan subjective norms. Namun, penelitian ini tidak menemukan adanya pengaruh gender stereotype terhadap entrepreneurship intention. Selain itu, penelitian ini juga menemukan hubungan antara entrepreneurship intention terhadap entrepreneurship behavior. Penelitian ini mengonfirmasi penelitian-penelitian terdahulu tentang kewirausahaan berfokus pada konsep entrepreneurship intention yang menjadi langkah penting dalam meningkatkan entrepreneurship behavior mahasiswa. Penelitian ini berkontribusi pada kebaharuan model penelitian dan menjadi landasan pada pengembangan program Wirausaha Merdeka selanjutnya.
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Entrepreneurship is one of the factors that has an important role in adding product value, creating jobs, increasing productivity, revitalizing and diversifying markets, improving social welfare, and economic development through the process of creativity and innovation. However, the composition of entrepreneurs in Indonesia is still dominated by Gen X, while the role of Gen Z is still very low. The Indonesian government has supported the existence of development facilities in the field of entrepreneurship through Wirausaha Merdeka Program. This research model is built on the Theory of Planned Behavior combined with educational support and gender stereotype as antecedent variables. The sample of this study was 200 collected using surveys. Data processing is carried out using the structural equation modeling method. The results of this study show that educational support affects entrepreneurship intention mediated by attitude towards entrepreneurship, perceived behavioral control, and subjective norms. However, the study found negative relationship between gender stereotype and entrepreneurship intention. This study also found a relationship between entrepreneurship intention and entrepreneurship behavior. This research confirms previous studies on entrepreneurship focusing on the concept of entrepreneurship intention which is an important step in improving student entrepreneurship behavior. This research contributes to the novelty of the research model and becomes the foundation for the development of the next Wirausaha Merdeka Program.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Educational Support, Gender Stereotype, Theory of Planned Behavior, Entrepreneurship Intention, Entrepreneurship Behavior
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General) L Education > LB Theory and practice of education
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Norman Dewantara
Date Deposited:	25 Jan 2024 01:18
Last Modified:	25 Jan 2024 01:18
URI:	http://repository.its.ac.id/id/eprint/105625

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