Analisis Niat untuk Menggunakan Artificial Intelligence Chatbots pada Pendaftaran Layanan Kesehatan: Sebuah Pendekatan UTAUT

Muhammad, Aulia (2024) Analisis Niat untuk Menggunakan Artificial Intelligence Chatbots pada Pendaftaran Layanan Kesehatan: Sebuah Pendekatan UTAUT. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penggunaan AI telah merasuki sektor pemasaran, bisnis, layanan publik, dan kesehatan, untuk membantu mengoptimalkan operasional dan meningkatkan efisiensi. Salah satu tren menarik dalam pengembangan AI adalah chatbots, yang berfungsi sebagai antarmuka pelanggan yang meniru percakapan manusia. Penelitian ini bertujuan untuk memahami faktor faktor yang memengaruhi penerimaan chatbots AI di sektor kesehatan, dengan penelitian kuantitatif yang menggunakan Model The Unified Theory of Acceptance and Use of Technology (UTAUT). Variabel pada penelitian ini meliputi variabel dari Model UTAUT yaitu elemen fungsional dan elemen relasional dan variabel tambahan seperti elemen kontekstual dan atribut AI Hasil penelitian diharapkan dapat memberikan panduan berharga bagi pengembang teknologi, penyedia layanan kesehatan, dan masyarakat umum dalam memaksimalkan manfaat AI dalam meningkatkan kualitas layanan kesehatan. Dari hasil penelitian yang dilakukan variabel yang berpengaruh terhadap niat untuk menggunakan artificial intelligence chatbots pada pendaftaran di layanan kesehatan adalah Performance Expectancy, Trust, dan Facilitating Condition.
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The use of AI has permeated the marketing, business, public service, and healthcare sectors, to help optimize operations and improve efficiency. One interesting trend in AI development is chatbots, which serve as customer interfaces that mimic human conversation. This study aims to understand the factors that influence the acceptance of AI chatbots in the healthcare sector, with quantitative research using The Unified Theory of Acceptance and Use of Technology (UTAUT) Model. The variables in this study include variables from the UTAUT Model, namely functional elements and relational elements and additional variables such as contextual elements and AI attributes. The results of the study are expected to provide valuable guidance for technology developers, healthcare providers, and the general public in maximizing the benefits of AI in improving the quality of healthcare services. From the results of the research conducted, the variables that influence the intention to use artificial intelligence chatbots in health service registration are Performance Expectancy, Trust, and Facilitating Conditions.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Artificial Intelligence, Chatbots, Health Industry, Technology Acceptance, UTAUT
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD45 Technological innovations R Medicine > RA Public aspects of medicine > RA971 Health services administration. T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T59.7 Human-machine systems.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Aulia Muhammad
Date Deposited:	12 Feb 2024 02:15
Last Modified:	12 Feb 2024 02:15
URI:	http://repository.its.ac.id/id/eprint/106827

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