Evaluasi Ability to Pay dan Willingness to Pay Pengguna Jasa Kereta Api Bandara Kualanamu

Sebayang, Deci Rianta Br (2024) Evaluasi Ability to Pay dan Willingness to Pay Pengguna Jasa Kereta Api Bandara Kualanamu. Masters thesis, Institut Teknologi Sepuluh Nopember.

Text 6012221066-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2026. Download (9MB) | Request a copy

Abstract

Kereta api Bandara Kualananu belum menjadi pilihan utama masyarakat sebagai transportasi pulang pergi Bandara Kualanamu karena tarif yang ditetakan masih tergolong mahal. Sehingga diperlukan penelitian kembali tentang tingkat kepuasan penumpang, ability to pay (ATP) dan willingness to pay (WTP) agar dengan penelitian ini diketahui tarif ideal sesuai dengan kemampuan dan kerelaan membayar masyarakat pengguna transportasi Bandara Kualanamu.Metode yang digunakan dalam penelitian ini meliputi penyebaran kuisoner
dan wawancara dengan teknik stated preference. Untuk mengetahui tingkat kepuasan penumpang kereta api Bandara Kualanamu, metode yang di lakukan dalam penelitian ini yaitu metode importance performance analysis (IPA). Selain itu dilakukan juga analisa ability to pay (ATP) dengan metode household budget dan willingnes to pay (WTP) mengunakan metode analisa rata rata dan analisis regresi logistik biner. Secara mayoritas tingkat kepuasan kereta api Bandara Kualanamu baik. Namun perioritas utama tingkat kepuasan yang perlu dibenahi adalah atribut pada kuadran 1 (A) yaitu interval waktu antara kereta api Bandara Kualanamu, jadwal
operasional kereta api Bandara Kualanamu dan harga tiket kereta api Bandara Kualanamu. Penguna kereta api Bandara Kualanamu, bus dan taxi/kendaraan online memiliki ability to pay (ATP) > willingness to pay (WTP). Variabel yang memengaruhi perpindahan penumpang bus mengunakan kereta api Bandara Kualanamu adalah pendapatan dan tarif yang diinginkan. Semakin besar tarif probilitas pengguna untuk berpindah semakin kecil. Variabel yang memengaruhi
perpindahan penumpang taxi/kendaraan online mengunakan kereta api Bandara Kualanamu adalah jumlah anggota dalam perjalanan, barang bawaan, pendapatan dan tarif yang diinginkan. Semakin besar jumlah anggota dalam perjalanan, barang bawaan, pendapatan dan tarif probilitas pengguna untuk berpindah semakin kecil.
===================================================================================================================================
The Kualananu Airport train has not yet become the public's main choice as round-trip transportation to Kualanamu Airport because the rates set are still relatively expensive. So research is needed again on the level of passenger satisfaction, ability to pay (ATP) and willingness to pay (WTP) so that with this research we can find out the ideal tariff according to the ability and willingness to
pay of people using Kualanamu Airport transportation.
The method used in this research includes distributing questionnaires and interviews using stated preference techniques. To determine the level of satisfaction of Kualanamu Airport train passengers, the method used in this research is the importance performance analysis (IPA) method. Apart from that, ability to pay (ATP) analysis was also carried out using the household budget method and willingness to pay (WTP) using the average analysis method and binary logistic regression analysis. The majority of Kualanamu Airport train satisfaction levels are good.
However, the main priority for the level of satisfaction that needs to be addressed is the attribute in quadrant 1 (A), namely the time interval between Kualanamu Airport trains, Kualanamu Airport train operational schedules and Kualanamu Airport train ticket prices. Kualanamu Airport train users, bus and online vehicles/taxi have ability to pay (ATP) > willingness to pay (WTP). The variables that
influence the movement of bus passengers using trains at Kualanamu Airport are income and desired tariff. The greater the tariff, the smaller the user's probability of switching. The variables that influence the movement of taxi/online vehicle passengers using the Kualanamu Airport train are the number of members on the trip, luggage, income and desired tariff. The greater the number of members on the trip, luggage, income and tariff, the smaller the possibility of moving.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	kereta api bandara, ability to Pay, airport railway, importance performance analysis, stated preference, willingnes to pay.
Subjects:	H Social Sciences > HE Transportation and Communications > HE336.C5 Choice of transportation
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Civil Engineering > 22101-(S2) Master Thesis
Depositing User:	Deci Rianta Br Sebayang
Date Deposited:	15 Feb 2024 08:46
Last Modified:	15 Feb 2024 08:46
URI:	http://repository.its.ac.id/id/eprint/107310

Actions (login required)

View Item