Kusumawardani, Annisa (2024) Analisis Faktor yang Mempengaruhi Continuance Intention pada Penggunaan Indonesia’s Leading E-Commerce (Studi Kasus: Masyarakat Usia Milenial). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pada tahun 2020, pandemi COVID-19 mengubah lanskap kehidupan dan bisnis di
seluruh dunia, termasuk di Indonesia. Pembatasan sosial dan terhambatnya mobilitas masyarakat mendorong percepatan proses digitalisasi, terutama dalam sistem jual beli. Namun, perubahan perilaku masyarakat ini tidak hanya mencakup aspek konsumen, tetapi juga berdampak pada pertumbuhan ekonomi, dengan peningkatan daya konsumsi. Fenomena ini menciptakan tren online shopping yang melibatkan konsumen dalam bertransaksi daring, memicu pertumbuhan e-commerce di Indonesia. Penelitian ini menggunakan model gabungan DeLone & McLean, Technology Acceptance Model (TAM), dan Expectation Confirmation Model (ECM) untuk menganalisis faktor-faktor yang memengaruhi niat keberlanjutan penggunaan ecommerce. Metode analisis menggunakan Partial Least Squares (PLS) dengan SmartPLS dan diverifikasi dengan WarPLS untuk meningkatkan akurasi hasil analisis. Hasil penelitian menunjukkan bahwa kualitas sistem, kualitas informasi, kualitas layanan, dan kepuasan pengguna dari Model DeLone & McLean berperan penting dalam membentuk niat keberlanjutan. Selain itu, variabel dari TAM, seperti kemudahan penggunaan dan kebermanfaatan, juga memiliki dampak signifikan terhadap niat keberlanjutan. Kepercayaan pengguna terhadap keamanan, integritas, dan kehandalan e-commerce juga terbukti memainkan peran kunci dalam membentuk niat keberlanjutan penggunaan. Implikasi manajerial mencakup penguatan kualitas layanan dan informasi, fokus pada pengalaman pengguna, membangun kepercayaan melalui langkah-langkah keamanan, dan strategi pemasaran berbasis data untuk menarik dan mempertahankan pengguna
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In 2020, the COVID-19 pandemic changed the landscape of life and business in
throughout the world, including in Indonesia. Social restrictions and hampered community mobility have encouraged the acceleration of the digitalization process, especially in the buying and selling system. However, this change in people's behavior does not only cover the consumer aspect, but also has an impact on economic growth, by increasing consumption power. This phenomenon creates an online shopping trend that involves consumers in online transactions, triggering the growth of e-commerce in Indonesia. This research uses a combined model of DeLone & McLean, Technology Acceptance Model (TAM), and Expectation Confirmation Model (ECM) to analyze the factors that influence the intention to continue using ecommerce. The analysis method uses Partial Least Squares (PLS) with SmartPLS and verified with WarPLS to increase the accuracy of the analysis results. The research results show that system quality, information quality, service quality, and user satisfaction from the DeLone & McLean Model play an important role in forming sustainability intentions. In addition, variables from TAM, such as ease of use and usefulness, also have a significant impact on intention continuity. Users' trust in the security, integrity, and reliability of e-commerce has also been shown to play a key role in forming continuance intention to use. Managerial implications include strengthening service and information quality, focusing on user experience, building trust through security measures, and data-driven marketing strategies to attract and retain users
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Niat Keberlanjutan, E-Commerce Terkemuka Indonesia, DeLone & McLean, TAM, ECM, Kepercayaan; Continuance Intention, Indonesia's Leading E-Commerce, DeLone & McLean, TAM, ECM, Trust |
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Annisa Kusumawardani |
| Date Deposited: | 15 Feb 2024 01:24 |
| Last Modified: | 15 Feb 2024 01:30 |
| URI: | http://repository.its.ac.id/id/eprint/107358 |
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