Pengembangan Model Bisnis Berbasis Product-Service System (PSS) Pada Industri Percetakan dengan Mengkonkretisasi Kebutuhan Multistakeholder

Sanjaya, Putu Azmellya Putri (2024) Pengembangan Model Bisnis Berbasis Product-Service System (PSS) Pada Industri Percetakan dengan Mengkonkretisasi Kebutuhan Multistakeholder. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Bali memiliki pasar yang unik untuk industri percetakan karena perkembangan industri pariwisata juga turut andil dalam menciptakan kebutuhan yang stabil untuk industri percetakan. Salah satu industri percetakan di Bali yang memvalidasi pernyataan tersebut adalah CV Bali Jaya Utama. CV Bali Jaya Utama pada dasarnya sedang menjalankan model bisnis dengan product-oriented, salah satu kategori dari model bisnis Product-Service Systems (PSS). Saat ini, CV Bali Jaya Utama sedang dalam masa memperbaiki kembali operasionalnya setelah vakum pada tahun 2020 hingga pertengahan tahun 2021 karena dampak dari pandemi Covid-19. Saat ini, CV Bali Jaya Utama memiliki 4 subcontractor dari usaha percetakan lain untuk membantu proses cetaknya karena keterbatasan mesin yang dimiliki. Selain dari segi melakukan value co-creation dengan konsumen, CV Bali Jaya Utama juga melibatkan cukup banyak stakeholder dalam proses bisnisnya, yaitu subcontractor dan supplier untuk kebutuhan bahan. Oleh karena itu, diperlukan adanya integrasi kebutuhan antara seluruh stakeholder CV Bali Jaya Utama sehingga proses bisnis dapat berjalan dengan maksimal. Penelitian ini pada dasarnya akan mengkonkretisasi kebutuhan multistakeholder pada CV Bali Jaya Utama dengan melakukan pengelompokan pada desain struktur model bisnis Product-Service System (PSS). Penelitian ini akan dimulai dengan pemetaan model bisnis eksisting menggunakan Business Model Canvas (BMC), pengambilan data dengan semi-structured interview, kemudian pemetaan Flow Model serta identifikasi kebutuhan tiap stakeholder, konstruksi IDEF0 serta identifikasi fungsi dan entitas, hingga konstruksi model Multi-Domain Matrix (MDM). Berdasarkan hasil penelitian ini, didapatkan 18 kebutuhan dari multistakeholder CV Bali Jaya Utama yang kemudian didukung oleh 16 fungsi, serta 27 entitas. Melalui metode clustering menggunakan Multi-Domain Matrix (MDM), didapatkan 4 kelompok untuk kebutuhan, yaitu kebutuhan terkait akan model bisnis (RC1), kebutuhan terkait akan desain (RC2), kebutuhan terkait akan kualitas produk dan layanan (RC3), serta kebutuhan terkait akan fungsi produk dan layanan (RC4). Kemudian, didapatkan 6 kelompok untuk fungsi, yaitu pengelolaan partner (FC1), meningkatkan sumber daya (FC2), pengelolaan supplier (FC3), meningkatkan kepuasan pelanggan (FC4), manajemen sistem perusahaan (FC5), serta optimasi proses produksi (FC6). Lalu, didapatkan 8 kelompok untuk entitas, yaitu mesin (EC1), dokumentasi administrasi (EC2), kualifikasi stakeholder (EC3), sumber daya manusia (EC4), peningkatan produksi (EC5), kemampuan SDM (EC6), brand image (EC7), dan pengiriman (EC8). Adapun pengembangan model bisnis yang dihasilkan, yaitu penambahan jasa layanan konsultasi desain dan material serta penambahan jasa pengiriman dari CV Bali Jaya Utama.
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Bali possesses a unique market for the printing industry, driven by the tourism sector's growth, which creates a stable demand for printing services. One printing company in Bali that exemplifies this is CV Bali Jaya Utama. CV Bali Jaya Utama operates on a product-oriented business model, a category within the Product-Service Systems (PSS) framework. Currently, CV Bali Jaya Utama is in the process of revamping its operations after a hiatus from 2020 to mid-2021 due to the Covid-19 pandemic. Presently, CV Bali Jaya Utama employs four subcontractors from other printing businesses to assist with printing processes due to its limited machinery. In addition to engaging in value co-creation with customers, CV Bali Jaya Utama involves several stakeholders in its business processes, including subcontractors and suppliers for raw materials. Therefore, it is essential to integrate the needs of all stakeholders to ensure the business operations run efficiently. This research aims to concretize the multi-stakeholder requirements of CV Bali Jaya Utama by clustering the design structure of the Product-Service System (PSS) business model. The study will begin with mapping the existing business model using the Business Model Canvas (BMC), collecting data through semi-structured interviews, followed by mapping the Flow Model and identifying each stakeholder's needs, constructing the IDEF0 model to identify functions and entities, and ultimately developing a Multi-Domain Matrix (MDM) model. Based on the results of this study, 18 requirements from multistakeholder of CV Bali Jaya Utama were identified, supported by 16 functions and 27 entities. Through clustering using the Multi-Domain Matrix (MDM) method, four groups of requirements were identified, business model-related requirements (RC1), design-related requirements (RC2), product and service quality-related requirements (RC3), and product and service function-related requirements (RC4). Additionally, six groups for functions were identified, partner management (FC1), resource enhancement (FC2), supplier management (FC3), customer satisfaction improvement (FC4), company system management (FC5), and production process optimization (FC6). Furthermore, eight groups for entities were identified, machinery (EC1), administrative documentation (EC2), stakeholder qualifications (EC3), human resources (EC4), production enhancement (EC5), HR capabilities (EC6), brand image (EC7), and delivery (EC8). The resulting business model development includes the addition of design and material consulting services and the extension of delivery services by CV Bali Jaya Utama.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Product-Service System (PSS) Development, PSS Model, Flow Model, IDEF0, Multi-Domain Matrix (MDM), Model PSS
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Putu Azmellya Putri Sanjaya
Date Deposited:	08 Jul 2024 05:16
Last Modified:	08 Jul 2024 05:16
URI:	http://repository.its.ac.id/id/eprint/108179

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