Faktor Yang Mempengaruhi Intention To Adopt E-Scooter Sharing System Pada Program Green Campus

Clarissa, Marcella Metta (2024) Faktor Yang Mempengaruhi Intention To Adopt E-Scooter Sharing System Pada Program Green Campus. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Micro-mobility merupakan sebuah alternatif mobilitas baru yang mengusung konsep sustainability dikarenakan dapat mengurangi kemacetan lalu lintas, menjaga kualitas udara, dan mengurangi emisi CO2 yang dihasilkan dari sektor transportasi. Salah satu jenis micro-mobility yang paling populer saat ini adalah e-scooter yang sering diadopsi menjadi skema e-scooter sharing system (ESS). ESS dapat menjadi sebuah solusi untuk menyelesaikan isu-isu yang ada pada lingkungan kampus di Indonesia. Beberapa isu tersebut adalah keterbatasan lahan parkir, kurangnya fasilitas mobilitas intra kampus, dan juga tingginya polusi udara di lingkungan kampus. Institut Teknologi Sepuluh Nopember merupakan salah satu perguruan tinggi di Indonesia yang mengalami beberapa permasalahan tersebut. Dengan menerapkan ESS di lingkungan kampus di Indonesia, maka diharapkan isu-isu tersebut dapat terselesaikan. Oleh karena itu, perlu ditelusuri lebih lanjut terkait faktor-faktor yang dapat mempengaruhi kesuksesan penerapan ESS di Indonesia. Untuk itu, penelitian ini akan menggunakan framework UTAUT 2 yang diintegrasikan dengan beberapa variabel dalam mengidentifikasi faktor – faktor yang mempengaruhi intention to adopt e-scooter sharing system di lingkungan kampus ITS dengan harapan dapat menunjang program Green Campus. Data dikumpulkan dengan metode kuesioner pada mahasiswa ITS dan interview pada mahasiswa yang pernah menggunakan ESS, kemudian dianalisis dengan menggunakan metode Structural Equation Model (SEM). Penelitian ini mempertimbangkan sepuluh faktor sebagai variabel laten, tujuh diantaranya diadopsi dari framework UTAUT2. Selain itu, terdapat tiga faktor tambahan yang dilibatkan pada penelitian ini yaitu environmental concerns (EC), perceived safery (PS), dan weather condition (WC). Hasil penelitian ini menunjukkan bahwa faktor weather condition (WC) atau kondisi cuaca merupakan satu-satunya faktor yang mempengaruhi intention to adopt e-scooter sharing system.
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Micro-mobility is a new alternative mobility that carries the concept of sustainability because it can reduce traffic congestion, maintain air quality, and reduce CO2 emissions generated from the transportation sector. One of the most popular types of micro-mobility today is the e-scooter which is often adopted into the e-scooter sharing system (ESS) scheme. ESS can be a solution to solve the issues that exist in the campus environment in Indonesia. Some of these issues are limited parking space, lack of intra-campus mobility facilities, and also high air pollution in the campus environment. Institut Teknologi Sepuluh Nopember is one of the universities in Indonesia that is experiencing some of these problems. By implementing ESS in the campus environment in Indonesia, it is hoped that these issues can be resolved. Therefore, it is necessary to further explore the factors that can affect the success of ESS implementation in Indonesia. For this reason, this research will use the UTAUT 2 framework which is integrated with several variables in identifying factors that influence the intention to adopt an e-scooter sharing system in the ITS campus environment in the hope of supporting the Green Campus program. The data was collected using a questionnaire method on ITS students and interviews on students who have used ESS, then analyzed using the Structural Equation Model (SEM) method. This study considers ten factors as latent variables, seven of which are adopted from the UTAUT2 framework. In addition, there are three additional factors involved in this study, namely environmental concerns (EC), perceived safety (PS), and weather condition (WC). The results of this study show that the weather condition (WC) factor is the only factor that affects the intention to adopt e-scooter sharing system.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	micro-mobility, e-scooter sharing system, intention to adopt
Subjects:	H Social Sciences > HA Statistics > HA31.3 Regression. Correlation H Social Sciences > HE Transportation and Communications > HE336.C5 Choice of transportation T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL220 Electric vehicles and their batteries, etc.
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Marcella Metta Clarissa
Date Deposited:	25 Jul 2024 07:02
Last Modified:	25 Jul 2024 07:02
URI:	http://repository.its.ac.id/id/eprint/109043

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