Kajian Kelayakan Bisnis Pabrik Minyak Kelapa di Kabupaten Banyuasin Sumatera Selatan

Priantama, Dimas Bayu (2024) Kajian Kelayakan Bisnis Pabrik Minyak Kelapa di Kabupaten Banyuasin Sumatera Selatan. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Minyak kelapa merupakan komoditas global dengan permintaan yang terus meningkat. Indonesia sebagai produsen terbesar minyak kelapa dunia masih belum mampu memenuhi permintaan pasar. Oleh karena itu, pembangunan pabrik pengolahan minyak kelapa di dalam negeri sangat diperlukan. Penelitian ini bertujuan untuk menganalisis kelayakan bisnis pembangunan pabrik minyak kelapa di Kabupaten Banyuasin, Sumatera Selatan. Studi literatur mencakup teori kelayakan bisnis, analisis IFAS-EFAS,SWOT PESTEL dan BMC. Metode penelitian yang digunakan meliputi studi literatur, identifikasi masalah, perencanaan bisnis, analisis aspek internal dan eksternal, serta penyusunan model bisnis kanvas. Hasil analisis menunjukkan bahwa secara umum bisnis ini layak untuk dilaksanakan mengingat prospek pasar dan ketersediaan bahan baku yang mendukung. Namun, aspek finansial dan dampak lingkungan perlu dikaji lebih dalam agar implementasi bisnis berjalan optimal. Penelitian ini diharapkan memberi kontribusi pada pengembangan industri minyak kelapa di Indonesia.
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Coconut oil is a global commodity with a continuously increasing demand. Despite being the world's largest producer of coconut oil, Indonesia still falls short in meeting market demands. Hence, the establishment of domestic coconut oil processing plants is crucial. This research aims to analyze the feasibility of establishing a coconut oil plant in Banyuasin Regency, South Sumatra, Indonesia. The literature review encompasses business feasibility theories, IFAS-EFAS, SWOT, PESTEL and BMC analyses. The research methodology includes literature review, problem identification, business planning, internal and external aspect analysis, and the formulation of a business model canvas. The analysis results indicate that, overall, this business is viable given the positive market prospects and the availability of supportive raw materials. However, financial aspects and environmental impact need further examination for optimal business implementation. This study is expected to contribute to the development of the coconut oil industry in Indonesia.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Minyak Kelapa, Studi Kelayakan Bisnis, Pabrik pengolahan Minyak Kelapa, Sumatera Selatan; Coconut Oil, Business Feasibility Study, Coconut Oil Processing Plant, South Sumatera.
Subjects:	T Technology > T Technology (General) > T56.8 Project Management
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation
Depositing User:	Dimas Bayu Priantama
Date Deposited:	30 Jul 2024 06:29
Last Modified:	30 Jul 2024 06:29
URI:	http://repository.its.ac.id/id/eprint/110330

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