Zein, Aisyah Nabila (2024) Perancangan dan Pengembangan Bisnis Home Decor Berbasis Upcycle Material Limbah Marmer dengan Konsep Unity dan Bundling Produk. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Tulungagung, sebuah kabupaten di Jawa Timur, terkenal sebagai penghasil marmer terbesar di Indonesia dengan produksi mencapai 2 juta meter kubik per tahun. Namun, kegiatan penambangan dan pengolahan marmer menghasilkan limbah dalam jumlah besar yang dapat mencemari lingkungan. Pemanfaatan limbah marmer dengan teknik upcycle menjadi produk terrazzo dapat menjadi solusi inovatif untuk mengurangi dampak lingkungan sekaligus menciptakan nilai ekonomi baru. Penelitian ini berfokus pada perancangan dan pengembangan bisnis dengan mengeksplorasi pemanfaatan limbah marmer untuk menciptakan produk home decor yang bernilai tinggi. Tren permintaan pasar menunjukkan bahwa produk home decor sangat diminati dan dibutuhkan di pasar coffee shop, mencerminkan peningkatan minat terhadap produk berkelanjutan dan ramah lingkungan. Metodologi yang digunakan meliputi observasi lapangan, wawancara dengan pemilik coffee shop, serta analisis data sekunder dari literatur terkait. Konsep serta tujuan utama penelitian ini adalah merancang produk home decor yang harmonis dengan interior coffee shop, menarik minat konsumen melalui karakteristik visual marmer Tulungagung, serta menerapkan strategi bundling untuk meningkatkan penjualan. Hasil penelitian menunjukkan bahwa produk ini tidak hanya berpotensi mengurangi limbah industri, tetapi juga memberikan solusi dekoratif yang fungsional dan menarik bagi coffee shop. Melalui pendekatan yang tepat, bisnis ini dapat berkembang dan memberikan kontribusi positif bagi lingkungan dan ekonomi lokal.
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Tulungagung, a regency in East Java, is renowned as the largest marble producer in Indonesia, with an annual production of 2 million cubic meters. However, marble mining and processing activities generate large amounts of waste that can pollute the environment. Utilizing marble waste through upcycling techniques into terrazzo products can be an innovative solution to reduce environmental impact while creating new economic value. This research focuses on the design and business development by exploring the use of marble waste to create high-value home decor products. Market demand trends indicate that home decor products are highly sought after and needed in the coffee shop market, reflecting increased interest in sustainable and environmentally friendly products. The methodology used includes field observations, interviews with coffee shop owners, and secondary data analysis from relevant literature. The concept and main objective of this research are to design home decor products that harmonize with coffee shop interiors, attract consumer interest through the visual characteristics of Tulungagung marble, and apply bundling strategies to increase sales. The research findings show that these products have the potential not only to reduce industrial waste but also to provide functional and attractive decorative solutions for coffee shops. With the right approach, this business can grow and contribute positively to the local environment and economy.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | coffee shop, home decor, limbah marmer, strategi bundling, upcycle, coffee shop, home decor, marble waste, bundling strategy, upcycle. |
| Subjects: | T Technology > TS Manufactures T Technology > TT Handicrafts Arts and crafts |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Aisyah Nabila Zein |
| Date Deposited: | 05 Aug 2024 01:02 |
| Last Modified: | 05 Aug 2024 01:02 |
| URI: | http://repository.its.ac.id/id/eprint/110337 |
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