Raihani, Tantri (2024) Implementasi Gender Sensitive Indicator for Media (GSIM) Dalam Meningkatkan Pemberdayaan Perempuan Di Industri Media (Studi Kasus: TVRI World). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini dilatarbelakangi oleh pentingnya kesetaraan gender dalam industri media yang berdampak signifikan pada keputusan editorial dan persepsi publik. Penelitian ini mengeksplorasi implementasi Indikator Sensitif Gender untuk Media (GSIM) yang dikembangkan oleh UNESCO di TVRI World, stasiun televisi internasional dari Lembaga Penyiaran Publik Televisi Republik Indonesia (TVRI). Metodologi yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif sebagai pemagang, serta studi literatur dan dokumentasi. Kerangka Pemberdayaan Perempuan Longwe digunakan untuk menganalisis implementasi GSIM di TVRI World. Hasil penelitian menunjukkan bahwa implementasi GSIM di TVRI World telah mencapai berbagai tingkatan dalam lima dimensi pemberdayaan perempuan: kesejahteraan, akses, kesadaran, partisipasi, dan kontrol. Meskipun terdapat kemajuan signifikan dalam beberapa dimensi, masih terdapat tantangan yang harus diatasi, terutama terkait dengan peningkatan kesadaran dan partisipasi perempuan dalam proses pengambilan keputusan. Penelitian ini menyimpulkan bahwa implementasi GSIM di TVRI World memiliki potensi besar untuk meningkatkan kesetaraan gender dalam industri media. Untuk mencapai hasil yang optimal, diperlukan upaya yang lebih konsisten dan komprehensif. Mengatasi tantangan seperti komitmen kepemimpinan yang berkelanjutan, pelatihan staf yang terus-menerus, dan mekanisme pemantauan yang sensitif gender sangat penting.
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This research is motivated by the importance of gender equality in the media industry, which significantly impacts editorial decisions and public perception. The study explores the implementation of the Gender-Sensitive Indicators for Media (GSIM) developed by UNESCO at TVRI World, the international television station of the Public Broadcasting Institution Television of the Republic of Indonesia (TVRI). The methodology used is qualitative with a case study approach. Data was collected through in-depth interviews, participatory observation as an intern, as well as literature review and documentation. The Longwe Women’s Empowerment Framework was employed to analyze the implementation of GSIM at TVRI World. The findings indicate that the implementation of GSIM at TVRI World has reached various levels across the five dimensions of women’s empowerment: welfare, access, awareness, participation, and control. While there has been significant progress in several dimensions, challenges remain, particularly concerning the enhancement of women’s awareness and participation in decision-making processes. The study concludes that the implementation of GSIM at TVRI World holds great potential for advancing gender equality in the media industry. To achieve optimal results, more consistent and comprehensive efforts are required. Addressing challenges such as sustained leadership commitment, continuous staff training, and gender-sensitive monitoring mechanisms is crucial.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Media Industry, TVRI World, UNESCO Gender-Sensitive Indicators for Media, Longwe Framework, Women's Empowerment. Industri Media, TVRI World, Indikator Sensitif Gender untuk Media, Pemberdayaan Perempuan. . |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis |
| Depositing User: | Tantri Raihani |
| Date Deposited: | 01 Aug 2024 06:12 |
| Last Modified: | 17 Sep 2024 08:44 |
| URI: | http://repository.its.ac.id/id/eprint/110709 |
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