Strategi Pengembangan Destinasi Wisata Urban Berbasis Kuliner di Koridor Jalan Cipete Raya, Kecamatan Cilandak, Jakarta Selatan

Rasserwin, Rafel Putra (2024) Strategi Pengembangan Destinasi Wisata Urban Berbasis Kuliner di Koridor Jalan Cipete Raya, Kecamatan Cilandak, Jakarta Selatan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Koridor Jalan Cipete Raya merupakan kawasan perdagangan dan jasa yang menyediakan berbagai pilihan kuliner yang berpotensi untuk dikembangkan menjadi kawasan wisata urban berbasis kuliner karena memiliki lokasi yang strategis dengan aksesibilitas kawasan yang mudah serta perkembangan Koridor Jalan Cipete Raya beberapa tahun terakhir menjadi kawasan kuliner. Namun terdapat keterbatasan lahan parkir yang menyebabkan kemacetan pada Koridor Jalan Cipete Raya dan terdapat pedagang kaki lima yang semakin hari semakin meningkat dan menggunakan bahu jalan yang dapat menghambat pengembangan wisata urban berbasis kuliner. Tujuan penelitian ini adalah merumuskan strategi pengembangan destinasi wisata urban berbasis kuliner di Koridor Jalan Cipete Raya, Kecamatan Cilandak, Jakarta Selatan.
Penelitian ini diawali dengan mengidentifikasi seluruh aspek pariwisata di Koridor Jalan Cipete Raya, menganalisis faktor internal dan eksternal, dan terkahir merumuskan strategi pengembangan wisata urban berbasis kuliner di Koridor Jalan Cipete Raya. Metode analisis yang digunakan adalah analisis deskriptif kualitatif, IFAS EFAS, dan matriks SWOT.
Adapun hasil penelitian ini berupa strategi pengembangan destinasi wisata urban berbasis kuliner di Koridor Jalan Cipete Raya, Kecamatan Cilandak, Jakarta Selatan dengan 21 strategi alternatif, dengan prioritas utama yang berfokus pada perbaikan sarana dan prasarana, kolaborasi pemangku kepentingan, dan perluasan pencitraan kawasan. Implementasi strategi ini diharapkan dapat mendorong pengembangan destinasi wisata urban berbasis kuliner di Koridor Jalan Cipete Raya untuk memberikan kontribusi positif terhadap masyarakat sekitar dan menambah opsi destinasi wisata urban di Kota Jakarta.
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Cipete Raya Road Corridor is a trade and service area that provides various culinary options that have the potential to be developed into a culinary-based urban tourism area because it has a strategic location with easy accessibility of the area and the development of Cipete Raya Road Corridor in recent years into a culinary area. However, there are limited parking lots that cause congestion on the Cipete Raya Road Corridor and there are street vendors that are increasing day by day and using the road shoulder which can hinder the development of culinary-based urban tourism. The purpose of this research is to formulate a strategy for developing culinary-based urban tourism destinations in the Cipete Raya Road Corridor, Cilandak District, South Jakarta. This research begins with identifying all aspects of tourism in the Cipete Raya Road Corridor, analyzing internal and external factors, and finally formulating a culinary-based urban tourism development strategy in the Cipete Raya Road Corridor. The analysis methods used are descriptive qualitative analysis, , content analysis, IFAS EFAS, and SWOT matrix. The results of this study are in the form of a culinary-based urban tourism destination development strategy in the Cipete Raya Road Corridor, Cilandak District, South Jakarta with 21 alternative strategies, with the main priorities focusing on improving facilities and infrastructure, stakeholder collaboration, and expanding regional imaging. The implementation of this strategy is expected to encourage the development of culinary-based urban tourism destinations in the Cipete Raya Road Corridor to make a positive contribution to the surrounding community and add options for urban tourism destinations in the city of Jakarta.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Content Analysis, Koridor Kawasan Kuliner, SWOT, Wisata urban, Content Analysis, Culinary Area Corridor, Urban tourism, SWOT
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Rafel Putra Rasserwin
Date Deposited:	08 Aug 2024 02:15
Last Modified:	08 Aug 2024 02:15
URI:	http://repository.its.ac.id/id/eprint/111388

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