Redesain Novotel Gajah Mada Jakarta Dengan Langgam Chinese Modern Berkonsep Cultural Exhibit Sebagai Upaya Meningkatkan Jumlah Penggunjung Turis

Coanata, Gilbert (2024) Redesain Novotel Gajah Mada Jakarta Dengan Langgam Chinese Modern Berkonsep Cultural Exhibit Sebagai Upaya Meningkatkan Jumlah Penggunjung Turis. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kota Jakarta sebagai pusat pemerintahan dan ekonomi Indonesia, berkontribusi sebesar 17,34% terhadap PDB nasional pada tahun 2018. Selain itu, Jakarta menarik wisatawan mancanegara, dengan peningkatan jumlah kunjungan mencapai 935.182 orang pada tahun 2022. Namun, persaingan pariwisata dengan negara tetangga seperti Vietnam semakin ketat. Hotel Novotel Jakarta Gajah Mada, yang terletak strategis di Jakarta Barat dekat dengan destinasi wisata seperti Glodok Chinatown, Monas, dan Candra Naya, lebih sering digunakan oleh tamu bisnis karena daya tarik Candra Naya yang memudar.
Penelitian ini bertujuan merancang ulang Hotel Novotel Jakarta Gajah Mada untuk meningkatkan minat wisatawan dan menghidupkan kembali wisata sekitar, terutama Candra Naya. Metode yang digunakan meliputi studi kepustakaan, observasi lapangan, wawancara, dan analisis data. Melalui observasi, studi literatur, dan wawancara, ditemukan bahwa pengembangan desain interior yang paling optimal adalah konsep cultural exhibit yang menekankan pengaplikasian penampilan eksibisi bertemakan akuklturasi cina Indonesia dalam bentuk elemen-elemen estetis interior untuk menciptakan suasana yang kaya akan nilai budaya, sehingga pengguna hotel dapat memperoleh narasi budaya yang ada setiap sudut ruangan.
Hasilnya diharapkan dapat meningkatkan pengalaman tamu dan mempromosikan wisata Candra Naya. Dengan perancangan ulang yang tepat, Hotel Novotel Jakarta Gajah Mada diharapkan menjadi destinasi menarik bagi wisatawan lokal dan mancanegara serta mendukung pelestarian dan promosi warisan budaya Jakarta.

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The city of Jakarta, as the center of government and the Indonesian economy, contributed 17.34% to national GDP in 2018. In addition, Jakarta attracts foreign tourists, with an increase in the number of visits reaching 935,182 people in 2022. However, tourism competition with neighboring countries such as Vietnam getting tighter. The Novotel Jakarta Gajah Mada Hotel, which is strategically located in West Jakarta close to tourist destinations such as Glodok Chinatown, Monas, and Candra Naya, is more frequently used by business guests due to Candra Naya's fading appeal.
This research aims to redesign the Novotel Jakarta Gajah Mada Hotel to increase tourist interest and revive local tourism, especially Candra Naya. The methods used include literature study, field observation, interviews, and data analysis. Through observations, literature studies and interviews, it was found that the most optimal interior design development is the cultural exhibit concept which emphasizes the application of exhibition appearances with the theme of Indonesian Chinese acculturation in the form of interior aesthetic elements to create an atmosphere rich in cultural values, so that hotel users can obtain cultural narratives that exist in every corner of the room.
The results are expected to improve guest experience and promote Candra Naya tourism. With appropriate redesign, the Novotel Jakarta Gajah Mada Hotel is expected to become an attractive destination for local and foreign tourists and support the preservation and promotion of Jakarta's cultural heritage.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pameran Budaya, Desain Cina Modern, Hotel Novotel Gajah Mada Jakarta, Candra Naya, Cultural Exhibition, Modern Chinese Design, Novotel Gajah Mada Hotel Jakarta, Candra Naya.
Subjects:	N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	GIlbert Coanata
Date Deposited:	07 Aug 2024 01:34
Last Modified:	25 Sep 2024 03:16
URI:	http://repository.its.ac.id/id/eprint/112362

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