Strategi Pengembangan Kawasan Ekonomi Khusus (KEK) Tanjung Lesung Berbasis Sustainable Tourism Berdasarkan Perspektif Masyarakat

Trismana, Nadhif Amin Nagata (2024) Strategi Pengembangan Kawasan Ekonomi Khusus (KEK) Tanjung Lesung Berbasis Sustainable Tourism Berdasarkan Perspektif Masyarakat. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

KEK Tanjung Lesung yang terletak di Provinsi Banten, Kabupaten Pandeglang, Kecamatan Panimbang merupakan salah satu destinasi pariwisata prioritas nasional. Tanjung Lesung juga telah ditetapkan sebagai Kawasan Ekonomi Khusus di dalam dokumen Peraturan Pemerintah Nomor 26 Tahun 2012 Tentang KEK Tanjung Lesung. Dari beberapa potensi dan kesiapan pengembangan yang dimiliki oleh KEK Tanjung Lesung, masih terdapat beberapa permasalahan yang dapat menjadi faktor penghalang perkembangan KEK Tanjung Lesung. Permasalahan yang ada seperti kurang optimalnya 4A, lambatnya perkembangan kawasan, permasalahan lingkungan, dan partisipasi masyarakat lokal. Dalam penelitian ini akan dirumuskan strategi pengembangan KEK Tanjung Lesung menggunakan konsep sustainable tourism dengan harapan dapat menunjang keberlanjutan pariwisata KEK Tanjung Lesung.
Penelitian ini akan menggunakan metode pengumpulan data melalui observasi dan in depth interview kepada kepala desa, ketua pokdarwis, dan pegawai lokal KEK Tanjung Lesung. Adapun data-data yang didapatkan tersebut akan olah menggunakan analisis konten/content analysis, SWOT, dan deskriptif kualitatif. Berdasarkan hasil analisis konten/content analysis yang telah dilakukan, ditemukan sebuah temuan berupa 54 daftar potensi dan masalah secara internal maupun eksternal. Melalui 54 daftar tersebut dilakukan analisis SWOT dengan temuan berupa letak KEK Tanjung Lesung yang berada pada kuadran 1. Posisi tersebut menunjukkan jika strategi utama pengembangan pariwisata kawasan ekonomi khusus tanjung lesung berbasis sustainable tourism berdasarkan perspektif masyarakat adalah growth strategy. Pada tahap terakhir, dilakukan matrik SWOT untuk mengelaborasikan tiap-tiap kekuatan, kelemahan, peluang, dan ancaman yang dimiliki oleh KEK Tanjung Lesung dan didapatkan 3 kelompok strategi pengembangan dan total 31 butir strategi pengembangan. Hasil dari penelitian ini diharapkan bisa dijadikan sebagai masukan bagi pihak pengelola Kawasan Ekonomi Khusus Tanjung Lesung dalam pelaksanaan kegiatan pariwisata. Diharapkan strategi-strategi ataupun hasil-hasil lain dalam penelitian ini dijadikan pertimbangan dalam pengembangan kawasan demi menjaga keberlanjutan pariwisata Kawasan Ekonomi Khusus Tanjung Lesung itu sendiri.
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Tanjung Lesung SEZ located in Banten Province, Pandeglang Regency, Panimbang District is one of the national priority tourism destinations. Tanjung Lesung has also been designated as a Special Economic Zone in the Government Regulation No. 26/2012 on Tanjung Lesung SEZ. From several potentials and development readiness owned by Tanjung Lesung SEZ, there are still some problems that can be a barrier to the development of Tanjung Lesung SEZ. Existing problems such as the lack of 4A optimization, slow development of the area, environmental problems, and local community participation. In this study, a development strategy for Tanjung Lesung SEZ will be formulated using the concept of sustainable tourism in the hope that it can support the sustainability of Tanjung Lesung SEZ tourism. This research will use data collection methods through observation and in-depth interviews with village heads, Pokdarwis heads, and local employees of Tanjung Lesung SEZ. The data obtained will be processed using content analysis, SWOT, and descriptive qualitative analysis. Based on the results of the content analysis that has been carried out, a finding was found in the form of 54 lists of potentials and problems internally and externally. Through these 54 lists, a SWOT analysis was carried out with the findings in the form of the location of the Tanjung Lesung SEZ which is in quadrant 1. This position shows that the main strategy for tourism development of the Tanjung Lesung Special Economic Zone based on sustainable tourism based on the community's perspective is the growth strategy. In the last stage, a SWOT matrix was conducted to elaborate each strength, weakness, opportunity, and threat owned by the Tanjung Lesung SEZ and obtained 3 groups of development strategies and a total of 31 development strategy items. The results of this study are expected to be used as input for the management of the Tanjung Lesung Special Economic Zone in the implementation of tourism activities. It is expected that strategies or other results in this study will be taken into consideration in the development of the area to maintain the sustainability of tourism in the Tanjung Lesung Special Economic Zone itself.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Sustainable Tourism, Special Economic Zone, Tanjung Lesung, Content analysis, SWOT, Pariwisata Berkelanjutan, Kawasan Ekonomi Khusus, Analisis konten
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Nadhif Amin Nagata Trismana
Date Deposited:	08 Aug 2024 13:05
Last Modified:	28 Aug 2024 06:35
URI:	http://repository.its.ac.id/id/eprint/113175

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