Desain Interior Muslim Store dengan Penggunaan Sistem Department Store sebagai Retail Busana Multi Jenama

Rozi, Izzatur Rachmah (2024) Desain Interior Muslim Store dengan Penggunaan Sistem Department Store sebagai Retail Busana Multi Jenama. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Muslim Store merupakan retail yang menyediakan berbagai kebutuhan busana muslim, mulai dari pakaian, kerudung, gamis, pakaian sarimbit, baju koko, perlengkapan ibadah, hingga aksesoris. Produk yang dijual mencakup semua kalangan usia, mulai dari anak-anak, remaja, hingga dewasa. Dengan konsep awal sebagai one-stop muslim’s shopping, Muslim Store berkomitmen menyediakan semua jenis kebutuhan berpakaian muslim. Namun, desain outlet saat ini belum sepenuhnya mendukung konsep tersebut, khususnya dalam menampung berbagai brand yang dijual, termasuk dua brand unggulan, yaitu Pasmira dan Dannis. Metode pengumpulan data dalam tugas akhir ini meliputi observasi objek secara langsung, wawancara dengan pihak terkait di Muslim Store, studi banding, serta review literatur dari berbagai sumber. Pendekatan kualitatif digunakan untuk mendapatkan pemahaman mendalam mengenai kebutuhan dan preferensi pelanggan serta elemen desain yang efektif untuk toko busana muslim dengan konsep department store. Hasil desain berupa konsep department store yang mengintegrasikan berbagai brand dalam satu outlet. Desain ini mencakup pembagian area yang dimulai dari section gender dan usia, kemudian terdapat subsection yang membedakan area tiap brand, Pembagian area ini mengedepankan identitas yang konsisten dari tiap brand serta penggunaan elemen estetika yang sesuai dengan konsep outlet multi jenama. Penggunaan layar interaktif juga berperan penting dalam menarik minat pengunjung serta dapat mendukung pengalaman belanja yang menyenangkan. Redesain interior Muslim Store dengan konsep department store ini menyatukan berbagai brand dalam satu outlet, sekaligus merepresentasikan konsep multi jenama. Diharapkan desain ini dapat menjadi acuan bagi ritel sejenis dalam menciptakan desain interior yang menarik dan efektif.
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Muslim Store is a retailer that provides various Muslim fashion needs, ranging from clothes, veils, robes, sarimbit clothes, cocoa clothes, worship equipment, to accessories. The products sold cover all ages, from children, teenagers, to adults. With the initial concept as a one-stop Muslim's shopping, Muslim Store is committed to providing all types of Muslim clothing needs. However, the current outlet design does not fully support this concept, especially in accommodating various brands sold, including two flagship brands, namely Pasmira and Dannis. The data collection method in this final project includes direct observation of objects, interviews with related parties at the Muslim Store, comparative studies, and literature reviews from various sources. A qualitative approach is used to gain an in-depth understanding of customer needs and preferences as well as effective design elements for a Muslim fashion store with a department store concept. The design results are in the form of a department store concept that integrates various brands in one outlet. This design includes the division of areas starting from the gender and age sections, then there are subsections that distinguish the area of each brand, This division of areas prioritizes the consistent identity of each brand and the use of aesthetic elements in accordance with the concept of multi-brand outlets. The use of interactive screens also plays an important role in attracting visitors' interest and can support a pleasant shopping experience. The interior redesign of the Muslim Store with the department store concept unites various brands in one outlet, while representing the concept of multi-brands. It is hoped that this design can be a reference for similar retailers in creating attractive and effective interior designs.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Retail Busana, Toserba, Multi Jenama, Fashion Retail, Department Store, Multi Brand
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Izzatur Rachmah Rozi
Date Deposited:	04 Sep 2024 05:51
Last Modified:	04 Sep 2024 05:51
URI:	http://repository.its.ac.id/id/eprint/113416

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