Studi Kasus Program Diversifikasi Produk Aluminium Ingot, Alloy dan Billet di PT Indonesia Asahan Aluminium

Priyanto, Edy (2024) Studi Kasus Program Diversifikasi Produk Aluminium Ingot, Alloy dan Billet di PT Indonesia Asahan Aluminium. Other thesis, Institut Teknologi Sepuluh November.

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Abstract

Inalum yang telah mencapai produksinya hingga 250.000 Ton per tahun dan 100% milik Indonesia, juga menyebabkan adanya kesempatan memasok industri dalam negeri 100% produksi. Pasokan yang bermula ke Jepang sekitar 225.000 ton per tahun, kini dapat dialihkan untuk kebutuhan domestik.
Kebutuhan aluminium primer dalam negeri masih mengandalkan pasokan dari impor. Tahun 2023 kebutuhan aluminium Ingot mencapai 1.000.000 ton sedangkan pasokan yang ada hanya 250.000 ton dengan asumsi dari inalum, sehingga terjadi defisit atau impor sebanyak 750.000 ton. Diperkirakan kebutuhan akan terus meningkat sejalan dengan perkembangan industri aluminium hilir (otomotif, struktural, dll) dan diperkirakan kebutuhan aluminium dalam negeri akan terus meningkat, dengan kata lain kebutuhan atau potensi pasar aluminium ingot sangat besar
Program Diversifikasi Produk berupa aluminium billet dan alloys ini merupakan salah satu usaha dan cara untuk bisa memberikan nilai lebih dari produk aluminium yang selama ini telah dihasilkan oleh PT Inalum, dalam aspek pasar, kebutuhan produk billet dan alloy masih besar di Indonesia sehingga peluang Inalum untuk masuk ke pasar ini sangat baik.
Para pesaing sebagai pemasok billet dan alloy juga banyak untuk itu keunggulan Inalum yang dapat dijadikan positioning dalam strategi pemasarannya adalah produk Inalum berbasis prime aluminum selain itu dengan keunggulan letak geografis dibanding pesaingnya maka sangat mungkin jika Inalum memiliki delivery time yang cepat dan lebih baik.======= nalum, which has reached production of up to 250,000 tons per year and is 100% owned by Indonesia, also creates an opportunity to supply domestic industry with 100% of its production. Supplies which initially went to Japan at around 225,000 tonnes per year, can now be diverted for domestic needs.

Domestic primary aluminum needs still rely on supplies from imports. In 2023, the need for aluminum ingots will reach 1,000,000 tons, while the existing supply is only 250,000 tons, assuming it is from inalum, resulting in a deficit or imports of 750,000 tons. It is estimated that demand will continue to increase in line with the development of the downstream aluminum industry (automotive, structural, etc.) and it is estimated that domestic aluminum demand will continue to increase, in other words the need or market potential for aluminum ingots is very large.

This Product Diversification Program in the form of aluminum billets and alloys is one of the efforts and ways to provide more value from the aluminum products that have been produced by PT Inalum. In terms of the market, the need for billet and alloy products is still large in Indonesia so there is an opportunity for Inalum to enter to this market is very good.

There are also many competitors as billet and alloy suppliers. Therefore, Inalum's advantage which can be used as positioning in its marketing strategy is Inalum products based on prime aluminum. Apart from that, with its geographical location advantage compared to its competitors, it is very possible that Inalum has a fast and better delivery time.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Inalum, Aluminium Primer, Aluminium Billet, Aluminium Alloy
Subjects:	Q Science T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK7878 Electronic instruments
Depositing User:	Edy Priyanto
Date Deposited:	07 Aug 2024 02:25
Last Modified:	07 Aug 2024 02:25
URI:	http://repository.its.ac.id/id/eprint/113471

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