Pengaruh Organizational Ambidexterity dan Entrepreneurial Orientation Terhadap Kinerja UMKM: Studi Kasus UMKM Binaan UPTD KST Solo Technopark

Wijayanti, Syntia Nur (2024) Pengaruh Organizational Ambidexterity dan Entrepreneurial Orientation Terhadap Kinerja UMKM: Studi Kasus UMKM Binaan UPTD KST Solo Technopark. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5031201004_Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

UMKM memberikan pengaruh cukup besar terhadap perekonomian Indonesia yang juga harus beradaptasi dengan perkembangan teknologi yang ada. Dengan demikian sebagian besar UMKM memiliki kendala atau kesulitan beradaptasi dengan perkembangan teknologi yang ada yang dapat mempengaruhi kinerja UMKM. Begitupun UMKM yang dibina oleh UPTD KST Solo Technopark yang menjalani pembinaan mengenai bisnis digital. Organizational ambidexterity dapat mengidentifikasi bagaimana UMKM dapat menciptakan inovasi baru maupun memaksimalkan sumber daya yang sudah dimiliki. Begitupun entrepreneurial orientation yang dapat mengidentifikasi bagaimana UMKM dapat bersaing di segmen pasarnya dengan perkembangan teknologi yang ada. Penelitian ini mengidentifikasi organizational ambidexterity berpengaruh langsung terhadap entrepreneurial orientation yang juga mempengaruhi kinerja UMKM dengan data yang didapat dari 161 UMKM binaan UPTD KST Solo Technopark. Data dikumpulkan dengan menyebarkan kuesioner melalui google formulir dengan metode kuantitatif dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil dari penelitian ini menegaskan bahwa pentingnya mengembangkan kapasitas organizational ambidexterity dan entrepreneurial orientation untuk meningkatkan kinerja UMKM,dengan teknologi digital sebagai alat pendukung.
========================================================================================================================
MSMEs have a significant impact on the Indonesian economy and must adapt to technological advancements. However, many MSMEs face challenges in adapting to these technological developments, which can affect their performance. Similarly, the MSMEs fostered by UPTD KST Solo Technopark undergo training in digital business. Organizational ambidexterity helps identify how MSMEs can create new innovations and maximize existing resources. Entrepreneurial orientation, on the other hand, can determine how MSMEs can compete in their market segment amid technological advancements. This study identifies that organizational ambidexterity directly influences entrepreneurial orientation, which in turn affects MSME performance. The data was collected from 161 MSMEs fostered by UPTD KST Solo Technopark using a questionnaire distributed via Google Forms. A quantitative method with a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was employed. The results of this research emphasize the importance of developing organizational ambidexterity and entrepreneurial orientation to enhance the performance of MSMEs, with digital technology serving as a supporting tool.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Entrepreneurial Orientation, Kinerja UMKM, Organizational Ambidexterity Entrepreneurial Orientation, Organizational Ambidexterity, MSME Performance
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HD Industries. Land use. Labor > HD30.2 Knowledge management. H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Syntia Nur Wijayanti
Date Deposited:	09 Aug 2024 07:35
Last Modified:	09 Aug 2024 07:35
URI:	http://repository.its.ac.id/id/eprint/113986

Actions (login required)

View Item