Deceptive Visual Perception of Materiality as a Result of Digital Representation

Heriyanto, Niccolas Troy Putra (2024) Deceptive Visual Perception of Materiality as a Result of Digital Representation. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

The expansion of architectural representation types raises questions about their accurate perception and alignment with the designer’s intentions. This research highlights the urgency of addressing the potential deceptive effects when representation fails to convey the designer's intended information, leading to client dissatisfaction and a sense of being misled. Focusing on the depiction of materials, the study explores how materials add realism, depth, and texture to visual perception, leading to the proposal of architectural ideas. Through the previous research, there are two impacts of digital representation; positive by enhancing the creativity of architecture students and negative by causing the misinterpretation during the representation process. Acknowledging the risk of deceptive effects, this research emphasizes the positive impact on creativity and critical thinking.
This research employs a combined strategy with a two-phase design, combining both qualitative and quantitative strategies. The first phase includes a pilot study by distributing the questionnaire to 33 respondents, seeking out the visual aspects. Then, the participatory approach uses sorting images and semi-structured interviews. The first phase of research identified twelve key visual aspects for material recognition in representation, including notation, image distance, texture, and shading. The effectiveness of architectural communication is influenced by nine aspects, such as the degree of realism, contrast, and amount of information. The minimum aspects for effective image interpretation contain nine aspects, such as color, texture, and material notation.
The second phase utilizes correlational research by using a questionnaire to confirm further results from the first phase. The second phase is distributed to 141 respondents and the findings reveal that the deceptiveness of architectural representation significantly impacts students across academic years. Differences in knowledge affect recognition skills and interpretation due to visual literacy and cognitive skills. First and second-year students rely on detailed information and exploratory learning, while third and fourth-year students are able to interpret representations efficiently with fewer visual cues as they already have deeper knowledge. They also show the ability to deconstruct big information into smaller ideas and associate multiple visual aspects and their relation to each other. This research offers a fundamental explanation of architectural theory in the substantive (positive) theory, especially the theory of design communication and representation from the lens of perception.
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Perkembangan representasi arsitektur menimbulkan pertanyaan mengenai akurasi persepsi dan kesesuaian dengan niat desainer. Penelitian menekankan urgensi untuk mengatasi potensi ambigu ketika representasi gagal menyampaikan informasi yang dimaskud oleh desainer, menyebabkan ketidakpusan dan rasa tertipu pada klien. Berfokus pada penggambaran material, studi ini mengeksplorasi bagaimana material menambahkan realisme, kedalaman, dan tekstur pada persepsi visual, yang mengarah pada usulan ide-ide arsitektur. Berdasarkan penelitian terdahulu, representasi digital memiliki dua dampak, yaitu dampak positif dengan meningkatkan kreativitas mahasiswa arsitektur dan dampak negatif akibat kesalahpahaman dalam proses representasi. Namun, penelitian hanya menekankan pada dampak positif, terutama pada kreativitas dan pemikiran kritis.
Penelitian menggunakan metode campuran dengan desain dua fase, menggabungkan strategi kualitatif dan kuantitatif. Fase pertama mencakup studi pendahuluan dengan mendistribusikan kuesioner kepada 33 responden untuk mencari aspek visual. Kemudian, pendekatan partisipatif melibatkan sortir gambar dan wawancara semi-terstruktur. Fase pertama berhasil mengidentifikasi 12 aspek visual dalam mengenali material dalam representasi, termasuk notasi, jarak gambar, tekstur, dan bayangan. Efektivitas komunikasi arsitektur dipengaruhi oleh sembilan aspek, seperti tingkat realisme, kontras, dan jumlah informasi. Aspek minimum untuk interpretasi gambar mencakup sembilan aspek, seperti warna, tekstur, dan notasi material.
Fase kedua menggunakan penelitian korelasidengan mendistribusikan kuesioner kepada 141 responden untuk mengonfirmasi hasil dari fase pertama. Perbedaan pengetahuan mempengaruhi kemampuan pengenalan dan interpretasi akibat literasi visual dan kemampuan kognitif. Mahasiswa tahun pertama dan kedua bergantung pada informasi rinci dan pembelajaran eksploratif, sedangkan mahasiswa tahun ketiga dan keempat mampu menginterpretasikan representasi secara efisien dengan sedikit petunjuk visual karena mereka memiliki pengetahuan yang lebih mendalam. Mereka mampu mengurai informasi menjadi lebih kecil dan mengasosiasikan aspek-aspek visual serta hubungannya satu sama lain. Penelitian menawarkan penjelasan fundamental tentang teori arsitektur dalam teori substantif (positif), khususnya teori komunikasi desain dan representasi dari sudut pandang persepsi.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	design representation, visual perception, material, representasi digital, persepsi visual, material
Subjects:	N Fine Arts > NA Architecture > NA2750 Architectural design.
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23101-(S2) Master Thesis
Depositing User:	Niccolas Troy Putra Heriyanto
Date Deposited:	10 Aug 2024 07:32
Last Modified:	10 Aug 2024 07:32
URI:	http://repository.its.ac.id/id/eprint/114418

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