Faktor yang Memengaruhi Behavioral Intention pada Penggunaan Aplikasi Identitas Kependudukan Digital : Integrasi UTAUT2 dan System Usability Scale

Bahruddin, Yusra Muhammad (2024) Faktor yang Memengaruhi Behavioral Intention pada Penggunaan Aplikasi Identitas Kependudukan Digital : Integrasi UTAUT2 dan System Usability Scale. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penerapan good government pemerintah Indonesia untuk meningkatkan efisiensi pelayanan publik adalah melalui aplikasi Identitas Kependudukan Digital (IKD) yang dikembangkan oleh Kementerian Dalam Negeri. Namun, penggunaan aplikasi IKD masih dianggap kurang optimal, terbukti dari rating aplikasi yang hanya mencapai 2,9 dari 5. Pengguna menghadapi berbagai masalah seperti tampilan antarmuka yang kurang menarik, kompleksitas menu, kualitas tampilan dokumen yang rendah, ketidakmampuan mengunduh dokumen, dan proses aktivasi yang membutuhkan kunjungan langsung ke kantor Dinas Kependudukan dan Pencatatan Sipil. Penelitian ini bertujuan untuk menilai tingkat penerimaan serta faktor-faktor yang memengaruhi penerimaan aplikasi IKD di Surabaya, serta menganalisis system usability scale pada aplikasi tersebut. Penelitian ini mengadopsi model UTAUT2 dengan mengintegrasikan system usability scale. Data dikumpulkan melalui kuesioner Google Form yang diisi oleh 241 pengguna aplikasi IKD di Surabaya dan dianalisis menggunakan metode partial least square - structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Hedonic Motivation dan Social Influence memiliki pengaruh signifikan terhadap Behavioral Intention, sementara faktor-faktor lain seperti Habit, Effort Expectancy, Effort Expectancy, Facilitating Conditions, Perceived Usefulness, Perceived Usability dan Security tidak signifikan. Behavioral Intention juga ditemukan memiliki pengaruh signifikan terhadap system usability scale. Implikasi manajerial yang dihasilkan dari penelitian ini mencakup perlunya peningkatan pengalaman pengguna dengan memperkenalkan fitur interaktif, penyederhanaan proses dalam aplikasi, serta kampanye yang melibatkan komunitas dan key opinion leader untuk meningkatkan pengaruh sosial. Rekomendasi ini diharapkan dapat meningkatkan adopsi dan kepuasan pengguna aplikasi IKD, sehingga mendukung terwujudnya good government di Indonesia.= One of the implementations of good governance by the Indonesian government to enhance the efficiency of population administration and public services is through the Identitas Kependudukan Digital Application (IKD) developed by the Kementerian Dalam Negeri. However, the use of the IKD application is still considered suboptimal, evidenced by the application rating of only 2.9 out of 5. Users face various issues such as an unattractive user interface, complex menus, low-quality document displays, inability to download documents, and an activation process that requires an in-person visit to the “Dinas Kependudukan dan Pencatatan Sipil” . This study aims to assess the acceptance level and factors influencing the acceptance of the IKD application in Surabaya and to analyze the system usability scale of the application. The study adopts the UTAUT2 model by integrating the system usability scale. Data were collected through a Google Form questionnaire filled out by 241 users of the IKD application in Surabaya and analyzed using the partial least square - structural equation modeling (PLS-SEM) method. The results show that Hedonic Motivation and Social Influence have a significant effect on Behavioral Intention, while other factors such as Habit, Effort Expectancy, Facilitating Conditions, Perceived Usefulness, Perceived Usability, and Security are not significant. Behavioral Intention is also found to have a significant effect on the system usability scale. The managerial implications derived from this study include the need to enhance user experience by introducing interactive features, simplifying processes within the application, and conducting campaigns involving communities and key opinion leaders to increase social influence. These recommendations are expected to improve the adoption and user satisfaction of the IKD application, thereby supporting the realization of good governance in Indonesia.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Good government, UTAUT 2, System usability scale, Identitas Kependudukan Digital, PLS-SEM
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > H61.4 Forecasting in the social sciences H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Yusra Muhammad Bahruddin
Date Deposited:	08 Aug 2024 12:22
Last Modified:	08 Aug 2024 12:22
URI:	http://repository.its.ac.id/id/eprint/114515

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