Karmadi, Cendikia Queenadita (2024) Perancangan Buku Visual "Beyond The Guidebooks" Sebagai Media Pendukung Aktivitas Walking Tour Kota Tua Jakarta. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Sebagai sebuah destinasi wisata yang mengalami fluktuasi jumlah pengunjung. Kunjungan ke Kota Tua Jakarta menurun, akibat pandemi coronavirus disease (COVID�19) dan persepsi negatif terhadap wisata sejarah. Maka mulai tahun 2023, Unit Pengelola Kota Tua Jakarta mengembangkan program walking Tour Kota Tua Jakarta untuk mempromosikan kawasan bersejarah tersebut. Program walking tour yang baru diluncurkan memerlukan banyak dukungan. Saat ini, program tersebut masih memiliki kekurangan media pendukung untuk menunjang keberlangsungannya.Dalam perancangan media pendukung program walking tour Kota Tua Jakarta,metode berpikir desain diterapkan untuk mengumpulkan data hasil penelitian melalui
pendekatan kualitatif. Meliputi observasi, tinjauan literatur, studi desain, analisis target audiens, serta wawancara dengan stakeholder dan para narasumber. Dari penelitian tersebut, membentuk konsep big idea dengan pemilihan buku sebagai media utama dalam perancangan. Perancangan ini menghasilkan luaran buku visual fisik dengan pendekatan kreatif media berupa travelling diary, dan pendekatan visual berupa ilustrasi style adaptasi art
deco. Buku dapat mendokumentasikan pengalaman, pemikiran dan perasaan selama menjelajahi Kota Tua Jakarta. Konten buku berisi informasi mengenai sejarah Kota Tua Jakarta, dan berbagai aktivitas serta akomodasi di Kota Tua Jakarta. Diharapkan buku dapat menjadi pendukung program walking tour Kota Tua Jakarta, yang berguna sebagai panduan selama mengikuti tur. Buku juga diharapkan dapat meningkatkan minat generasi muda dan memperkaya pengalaman mereka saat berwisata di Kota Tua Jakarta
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As a tourist destination experiencing fluctuations in visitor numbers, Jakarta Old Town has seen a decline in visitors due to the COVID-19 pandemic and negative perceptions towards historical tourism. Therefore, starting in 2023, the Jakarta Old Town Management Unit has developed a Jakarta Old Town Walking Tour program to promote this historic area. The newly launched walking tour program requires significant support. Currently, the program still lacks supporting media to sustain its operations.
In designing supporting media for the Jakarta Old Town Walking Tour program, a design thinking method was applied to collect research data through a qualitative approach. This includes observation, literature review, design studies, target audience analysis, as well as interviews with stakeholders and sources. From this research, a big
idea concept was formed with the selection of books as the primary medium in the design. This design resulted in a physical visual book with a creative media approach in
the form of a traveling diary, and a visual approach using adapted art deco style illustrations. The book can document experiences, thoughts, and feelings while exploring
Jakarta Old Town. The book's content includes information about the history of Jakarta Old Town, as well as various activities and accommodations in Jakarta Old Town. It is
hoped that the book can support the Jakarta Old Town Walking Tour program, serving as a guide during the tour. The book is also expected to increase the interest of the younger generation and enrich their experiences while traveling in Jakarta Old Town.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Buku Visual, Kota Tua Jakarta, Wisata Sejarah, Walking Tour, Ilustrasi, Warisan Budaya, Generasi Z, Visual Book, Kota Tua Jakarta, Historical Tourism, Walking Tour, Illustration, Cultural Heritage, Generation Z |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z116.A3 Book design. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Cendikia Queenadita Karmadi |
| Date Deposited: | 12 Aug 2024 01:03 |
| Last Modified: | 12 Aug 2024 01:03 |
| URI: | http://repository.its.ac.id/id/eprint/115105 |
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