Pengembangan Model Pengaruh Daya Tarik, Influencer, Ulasan Online, Serta Kepercayaan Platform Untuk Menyusun Rekomendasi Keputusan Pembelian Produk Di Indonesia Menggunakan Structural Equation Modeling

Rivandra, Muhammad Alkautsar (2025) Pengembangan Model Pengaruh Daya Tarik, Influencer, Ulasan Online, Serta Kepercayaan Platform Untuk Menyusun Rekomendasi Keputusan Pembelian Produk Di Indonesia Menggunakan Structural Equation Modeling. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dalam era digital saat ini, e-commerce telah menjadi salah satu sektor yang paling berkembang pesat di Indonesia. Pertumbuhan ini didorong oleh peningkatan akses internet, perubahan perilaku konsumen, dan kemajuan teknologi yang memungkinkan transaksi online menjadi lebih mudah dan aman. Namun, meskipun e-commerce menawarkan banyak keuntungan, masih terdapat beberapa tantangan yang perlu diatasi, seperti kepercayaan konsumen terhadap platform e-commerce, kualitas ulasan online, dan efektivitas pemasaran melalui influencer.
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In the current digital era, e-commerce has become one of the fastest-growing sectors in Indonesia. This growth is driven by increased internet access, changes in consumer behavior, and technological advancements that make online transactions easier and safer. However, despite the many advantages e-commerce offers, there are still several challenges that need to be addressed, such as consumer trust in e-commerce platforms, the quality of online reviews, and the effectiveness of influencer marketing.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	E-Commerce, Advertising Attractiveness, Influencer Marketing, Online Customer Reviews, Cognitive Trust, Purchase Decision, E-Commerce, Daya Tarik, Pemasaran Influencer, Penilaian Pelanggan Online, Kepercayaan Kognitif, Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Muhammad Alkautsar Rivandra
Date Deposited:	24 Jan 2025 03:58
Last Modified:	24 Jan 2025 03:58
URI:	http://repository.its.ac.id/id/eprint/116782

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