Salat, Roy (2025) Analisis Layanan Kurban Berbasis Teknologi Digital Menggunakan Analytical Network Process dan New Product Development Pada Platform SEBISAKU (Semua Bisa Kurban). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini bertujuan untuk menganalisis layanan kurban berbasis digital yang disediakan oleh Platform SEBISAKU (Semua Bisa Kurban) menggunakan metode Analytical Network Process (ANP) dan kerangka New Product Development (NPD). Penelitian ini menganalisis rendahnya pengguna aktif dengan mengeksplorasi umpan balik persepsi dan harapan pengguna terhadap layanan platform SEBISAKU menggunakan SERVQUAL, dan kualitas layanan platform SEBISAKU menggunakan Quality Functional Deployment (QFD). Penelitian ini juga mengeksplorasi bagaimana teknologi digital dapat meningkatkan aksesibilitas layanan kurban dengan memprioritaskan kebutuhan pengguna menggunakan ANP. Selain itu, pengembangan fitur baru seperti layanan gratis ongkos kirim dan layanan Islami lainnya seperti aqiqah serta fitur terkait ibadah dianalisis menggunakan NPD. Hasil penelitian menunjukkan bahwa platform SEBISAKU dapat dioptimalkan dengan strategi yang berfokus pada pelanggan, memanfaatkan teknik pemasaran seperti Guerilla Marketing yang menekankan pada pemasaran dengan biaya rendah namun dapat menjangkau banyak orang secara efisien. Analisis model bisnis menunjukkan bahwa pendekatan operasional platform ini layak secara ekonomi, dengan Benefit to Cost (B/C) ratio yang positif pada skenario logistik yang berbeda. Penelitian ini juga menyoroti bahwa pengenalan fitur baru dan inisiatif pemasaran strategis dapat meningkatkan pendapatan secara signifikan, serta meperbaiki pengalaman pengguna dan profitabilitas bisnis, sehingga memastikan kesuksesan dan keberlanjutan platform jangka panjang.
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This study aims to analyze digital-based qurban services provided by the SEBISAKU Platform using the Analytical Network Process (ANP) method and the New Product Development (NPD) framework. This study analyzes the low number of active users by exploring feedback on user perceptions and expectations of the SEBISAKU platform service using SERVQUAL, and the quality of the SEBISAKU platform service using Quality Functional Deployment (QFD). This study also explores how digital technology can improve the accessibility of qurban services by prioritizing user needs using ANP. In addition, the development of new features such as free shipping services and other Islamic services such as aqiqah and features related to worship are analyzed using NPD. The results of the study indicate that the SEBISAKU platform can be optimized with a customer-focused strategy, utilizing marketing techniques such as Guerilla Marketing which emphasizes low-cost marketing but can reach many people efficiently. The business model analysis shows that the operational approach of this platform is economically feasible, with a positive Benefit to Cost (B/C) ratio in different logistics scenarios. The study also highlights that the introduction of new features and strategic marketing initiatives can significantly increase revenue, as well as improve user experience and business profitability, thereby ensuring the long-term success and sustainability of the platform.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | SERVQUAL, Quality Functional Deployment, Analytical Network Process, New Product Development |
| Subjects: | H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation |
| Depositing User: | Roy Salat |
| Date Deposited: | 01 Feb 2025 06:52 |
| Last Modified: | 01 Feb 2025 06:52 |
| URI: | http://repository.its.ac.id/id/eprint/117089 |
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