Pengaruh Online Social Network Relationship Terhadap Sustainable Entrepreneurial Success pada Pelaku UMKM Kabupaten Tuban

Farrahatni, Talina (2025) Pengaruh Online Social Network Relationship Terhadap Sustainable Entrepreneurial Success pada Pelaku UMKM Kabupaten Tuban. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki peran penting dalam mendukung perekonomian Kabupaten Tuban, dengan kontribusi sebesar 31% terhadap Produk Domestik Regional Bruto (PDRB) dan menciptakan lapangan kerja bagi tenaga kerja lokal. Meski demikian, keberlanjutan UMKM masih menghadapi berbagai tantangan, seperti rendahnya tingkat pendidikan masyarakat yang sebagian besar hanya menyelesaikan pendidikan hingga jenjang SMA/SMK serta terbatasnya akses ke sumber daya bisnis yang diperlukan. Rendahnya kesadaran terhadap pentingnya praktik bisnis berkelanjutan juga menjadi hambatan, mengakibatkan adopsi strategi keberlanjutan masih minim di kalangan pelaku UMKM. Di tengah situasi ini, online social network relationship berpotensi menjadi solusi untuk mengatasi keterbatasan tersebut. Melalui jaringan sosial online, pelaku UMKM dapat memperluas akses ke sumber daya, meningkatkan kapasitas kewirausahaan, serta memperkuat ketahanan psikologis. Penelitian ini bertujuan untuk mengeksplorasi pengaruh online social network relationship terhadap sustainable entrepreneurial success pada pelaku UMKM di Kabupaten Tuban. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 162 pelaku UMKM sebagai responden. Data dianalisis menggunakan metode partial least square-structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa online social network relationship memiliki pengaruh signifikan terhadap sustainable entrepreneurial success melalui mediasi sustainable entrepreneurial capital dan psychological capital. Temuan ini menegaskan pentingnya pemanfaatan jaringan sosial online oleh pelaku UMKM untuk memperluas akses ke sumber daya, meningkatkan kapasitas kewirausahaan, serta memperkuat ketahanan psikologis sebagai langkah strategis dalam mencapai kesuksesan yang berkelanjutan.
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Micro, small and medium enterprises (MSMEs) have an important role in supporting the economy of Tuban Regency, with a contribution of 31% to Gross Regional Domestic Product (GRDP) and creating jobs for local workers. However, the sustainability of MSMEs still faces various challenges, such as the low level of education of the community, most of whom have only completed education up to high school/vocational level and limited access to necessary
business resources. Low awareness of the importance of sustainable business practices is also an obstacle, resulting in minimal adoption of sustainability strategies among MSME players. In the midst of this situation, online social network relationships have the potential to be a solution to overcome these limitations. Through online social networks, MSMEs can expand access to resources, increase entrepreneurial capacity, and strengthen psychological resilience. This research aims to explore the influence of online social network relationships on sustainable entrepreneurial success among MSMEs in Tuban Regency. This research uses a quantitative approach with a survey method involving 162 MSME actors as respondents. Data were analyzed using the partial least squares-structural equation modeling (PLS-SEM) method. The research results show that online social network relationships have a significant influence on sustainable entrepreneurial success through the mediation of sustainable entrepreneurial capital and psychological capital. These findings emphasize the importance of using online social networks by MSMEs to expand access to resources, increase entrepreneurial capacity, and strengthen psychological resilience as strategic step in achieving sustainable success

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Kabupaten Tuban, Online Social Network Relationship, PLS SEM, Sustainable Entrepreneurial Success, UMKM, Tuban Regency, MSMEs
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Talina Farrahatni
Date Deposited:	30 Jan 2025 06:16
Last Modified:	30 Jan 2025 06:16
URI:	http://repository.its.ac.id/id/eprint/117124

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