Sustainable Last Miles Distribution In E Commerce In Indonesia Using Electric Vehicle

aimanan, nur rizki (2025) Sustainable Last Miles Distribution In E Commerce In Indonesia Using Electric Vehicle. Masters thesis, Institut Tekonologi Sepuluh Nopember.

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Abstract

Pertumbuhan e-commerce di Indonesia telah meningkatkan permintaan layanan pengiriman barang, terutama dalam distribusi terakhir (last-mile), yang sering menimbulkan dampak negatif seperti emisi karbon dan kepadatan lalu lintas. Penelitian ini bertujuan mengidentifikasi faktor-faktor kunci yang memengaruhi adopsi distribusi terakhir berkelanjutan, termasuk preferensi konsumen, kesadaran lingkungan, kebijakan pemerintah, dan kesiapan teknologi. Dengan pendekatan kuantitatif dan analisis Structural Equation Modeling (SEM) menggunakan SmartPLS, data dari 306 responden menunjukkan bahwa responden perempuan merupakan responden yang memiliki kepedulian terhadapa sustainable delivery sebesar 58%, metode dan biaya pengiriman adalah kriteria utama konsumen, diikuti oleh informasi lingkungan dan faktor psikologis. Karakteristik demografi seperti jenis kelamin, usia, dan pendapatan juga memengaruhi prioritas konsumen terhadap keberlanjutan. Hasil penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi perusahaan e-commerce dan pemangku kebijakan untuk mengadopsi distribusi yang lebih ramah lingkungan, serta meningkatkan kesadaran konsumen akan pentingnya keberlanjutan dalam logistik e-commerce.
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The growth of e-commerce in Indonesia has increased the demand for delivery services, especially in last-mile distribution, which often has negative impacts such as carbon emissions and traffic congestion. This study aims to identify key factors that influence the adoption of sustainable last-mile distribution, including consumer preferences, environmental awareness, government policies, and technological readiness. With a quantitative approach and Structural Equation Modeling (SEM) analysis using SmartPLS, data from 306 respondents showed that female respondents were respondents who cared about sustainable delivery by 58%, shipping methods and costs were the main consumer criteria, followed by environmental information and psychological factors. Demographic characteristics such as gender, age, and income also influenced consumer priorities for sustainability. The results of this study are expected to provide strategic recommendations for e-commerce companies and policy makers to adopt more environmentally friendly distribution, as well as increase consumer awareness of the importance of sustainability in e-commerce logistics.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	last-mile distribution, e-commerce, keberlanjutan, SEM, SmartPLS, logistik ramah lingkungan. last-mile distribution, e-commerce, sustainability, SEM, SmartPLS, green logistics.
Subjects:	T Technology > T Technology (General) > T58.5 Information technology. IT--Auditing
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26101-(S2) Master Thesis
Depositing User:	Nur Rizki Aimanan
Date Deposited:	04 Feb 2025 10:49
Last Modified:	04 Feb 2025 10:49
URI:	http://repository.its.ac.id/id/eprint/118234

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