Analisis Kapabilitas Proses Fotografi Komersil Di Agensi Asia Creative Digital

Fuad, Moh. Fuadin Anugrah (2025) Analisis Kapabilitas Proses Fotografi Komersil Di Agensi Asia Creative Digital. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dalam era digital yang berkembang pesat, kebutuhan akan konten visual berkualitas seperti fotografi komersial menjadi semakin penting. Fotografi memainkan peran krusial dalam berbagai sektor, termasuk bisnis, pemasaran, dan personal branding. Banyak perusahaan dan lembaga memerlukan fotografi komersial untuk iklan, promosi, dan publikasi namun, kesalahan dalam proses fotografi dapat menyebabkan keterlambatan produksi dan komplain pelanggan. Asia Creative Digital, sebuah agensi fotografi komersial, menghadapi tantangan dalam memenuhi tuntutan konsumen akan kualitas visual yang tinggi. Ketidakmampuan menghasilkan foto berkualitas secara konsisten menyebabkan produksi ulang yang menghambat sistem kerja dan meningkatkan biaya operasional, oleh karena itu, diperlukan pengendalian kualitas untuk mengetahui apakah proses fotografi terkendali secara statistik. Dengan menggunakan peta kendali Demerit. Cacat dibagi menjadi tiga kelas yaitu Kelas A (cacat kitis) terdiri dari ketajaman gambar, kelebihan cahaya, kekurangan cahaya, Kelas B (cacat sedang) yaitu komposisi yang kurang baik, dan Kelas C (cacat ringan) yaitu warna yang tidak akurat. Hasil penelitian menunjukan bahwa proses terkendali dimana tidak kapabel dikarenakan nilai p ̂_PK^% fase I yaitu sebesar 0,248 dan fase II yaitu sebesar 0,312, dapat diartikan indeks kapabilitas proses terdapat kenaikan namun tetap tidak kapabel. Selain itu penyebab bahwa proses tidak kapabel adalah Identifikasi sebab akibat proses fotografi sering disebabkan oleh berbagai faktor, antara lain faktor manusia, khususnya keterampilan, pengalaman, dan pengetahuan fotografer. Evaluasi kinerja pegawai dilakukan setiap tiga bulan dengan presentasi ke kepala divisi. Penelitian ini membandingkan proses produksi gambar selama dua fase yaitu Januari-Maret dan April-Juni 2024, untuk mengetahui perkembangan kualitas fotografi. Analisis ini diharapkan membantu perusahaan menjaga dan meningkatkan kualitas produksi foto, menghindari dampak buruk pada pelanggan dan citra agensi.
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In the rapidly evolving digital era, the demand for high-quality visual content, such as commercial photography, is becoming increasingly important. Photography plays a crucial role in various sectors, including business, marketing, and personal branding. Many companies and institutions require commercial photography for advertising, promotions, and publications. However, mistakes in the photography process can lead to production delays and customer complaints. Asia Creative Digital, a commercial photography agency, faces challenges in meeting consumer demands for high-quality visuals. The inability to consistently produce high-quality photos leads to rework, disrupting the workflow and increasing operational costs. Therefore, quality control is needed to determine whether the photography process is statistically controlled. Using the Demerit Control Chart, defects are categorized into three classes: Class A (critical defects), which includes image sharpness, overexposure, and underexposure, Class B (moderate defects), which includes poor composition, and Class C (minor defects), which includes inaccurate colors. The study shows that the process is controlled but not capable, as the phase I p ̂_PK^% value is 0.248 and phase II is 0.312. This indicates that while the process capability index has increased, it remains incapable. Furthermore, the cause of the process being incapable is the identification of cause-and-effect factors, often linked to human factors such as the photographer's skills, experience, and knowledge. Employee performance evaluations are conducted every three months with presentations to the division head. This study compares image production processes during two phases: January-March and April-June 2024, to assess the quality development of the photography process. This analysis is expected to help the company maintain and improve photo production quality, avoiding negative impacts on customers and the agency's image.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Fotografi Komersial, Pengendalian Kualitas, Peta Kendali, Commercial Photography, Control Charts, Quality Control
Subjects:	Q Science > QA Mathematics > QA276 Mathematical statistics. Time-series analysis. Failure time data analysis. Survival analysis (Biometry)
Divisions:	Faculty of Vocational > 49501-Business Statistics
Depositing User:	Moh. Fuadin Anugrah
Date Deposited:	12 Feb 2025 05:24
Last Modified:	12 Feb 2025 05:24
URI:	http://repository.its.ac.id/id/eprint/118682

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