Analisis Strategi Program CSR PT. PLN Nusantara Power UP Gresik: Studi Kasus Program Asa Bergending di Kelurahan Gending, Kabupaten Gresik

Ruhana, Umdah Naja Ummi (2025) Analisis Strategi Program CSR PT. PLN Nusantara Power UP Gresik: Studi Kasus Program Asa Bergending di Kelurahan Gending, Kabupaten Gresik. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini menganalisis strategi pelaksanaan Program Corporate Social Responsibility (CSR) yaitu Program Asa Bergending yang dilakukan oleh PT PLN Nusantara Power Unit Pembangkit Gresik di Kelurahan Gending, Kabupaten Gresik. Kelurahan Gending, Kabupaten Gresik merupakan wilayah yang berada di sekitar PT PLN Nusantara Power UP Gresik dan menjadi fokus perhatian perusahaan karena memiliki permasalahan sosial terkait adanya penyintas kekerasan dalam rumah tangga (KDRT). Program ini bertujuan untuk menyejahterakan masyarakat Kelurahan Gending termasuk penyintas KDRT melalui pemberdayaan dengan fokus pada tiga aspek utama yaitu sosial, ekonomi, dan lingkungan. Penelitian ini berfokus pada tiga aspek utama yaitu implementasi program, peran pemangku kepentingan, dan strategi yang diterapkan untuk mencapai tujuan program. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan studi literatur. Analisis data dilakukan untuk mengevaluasi keberhasilan program berdasarkan dampak yang dihasilkan bagi masyarakat serta keterlibatan para pemangku kepentingan dalam pelaksanaannya. Hasil penelitian menunjukkan bahwa Program Asa Bergending berhasil menciptakan dampak positif melalui berbagai program dan pelatihan di dalamnya. Keterlibatan berbagai pemangku kepentingan menjadi salah satu faktor keberhasilan program ini. Hasil evaluasi Program Asa Bergending menunjukkan hasil positif dengan tingkat kepuasan masyarakat sangat baik dan rasio Social Return on Investment (SROI) 1:3,48, yang mencerminkan dampak sosial hampir 3,5 kali lipat dari investasi. Strategi yang berbasis pada analisis kebutuhan masyarakat, kolaborasi berbagai program dan pelatihan, serta adanya kolaborasi antar pemangku kepentingan mampu mendukung pemberdayaan masyarakat secara berkelanjutan. Penelitian ini diharapkan dapat memberikan wawasan baru dan rekomendasi untuk pengembangan program CSR serupa baik bagi perusahaan maupun instansi terkait untuk menciptakan dampak berkelanjutan di komunitas lain.
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This study analyzes the implementation strategy of the Corporate Social Responsibility (CSR) Program, known as the Asa Bergending Program, conducted by PT PLN Nusantara Power Unit Pembangkit Gresik in Gending Village, Gresik Regency. Gending Village, located near PT PLN Nusantara Power UP Gresik, has become a focal point for the company due to social issues related to survivors of domestic violence. The program aims to improve the welfare of the Gending Village community, including DV survivors, through empowerment focusing on three main aspects: social, economic, and environmental. This research focuses on three main
areas: program implementation, the role of stakeholders, and strategies applied to achieve program objectives. The research employs a qualitative approach with data collection
techniques including observation, in-depth interviews, and literature studies. Data analysis was conducted to evaluate the program's success based on its impact on the community and stakeholder involvement in its implementation. The findings indicate that the Asa Bergending Program successfully created positive impacts through its various activities and training programs. Stakeholder involvement was identified as a key factor in the program's success.
The evaluation of the Asa Bergending Program yielded positive results, with a high level of community satisfaction and a Social Return on Investment (SROI) ratio of 1:3.48, reflecting social benefits nearly 3.5 times the investment. Strategies based on community needs analysis, collaboration in diverse programs and training, and strong stakeholder partnerships have effectively supported sustainable community empowerment. This study is expected to
provide new insights and recommendations for developing similar CSR programs, both for companies and relevant institutions, to create sustainable impacts in other communities

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Corporate Social Responsibility (CSR), Program Asa Bergending, implementasi program, pemangku kepentingan, strategi.
Subjects:	G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography > GF78 T73 Sustainable living.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Umdah Naja Ummi Ruhana
Date Deposited:	11 Jul 2025 08:26
Last Modified:	11 Jul 2025 08:26
URI:	http://repository.its.ac.id/id/eprint/119503

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