Nabyla, 'Aisy Lubna (2025) Perancangan Desain Antarmuka Pengguna Aplikasi Estetiderma Menggunakan Metode Design Thinking. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Industri kecantikan sedang mengalami transformasi digital yang menuntut layanan digital tidak hanya efisien secara fungsional, tetapi juga personal dan emosional. Penelitian ini bertujuan untuk merancang desain antarmuka pengguna aplikasi Estetiderma menggunakan pendekatan Design Thinking guna meningkatkan keterlibatan emosional dan loyalitas pengguna. Metode Design Thinking diterapkan dalam lima tahap: empathize, define, ideate, prototype, dan test. Melalui wawancara, observasi, dan diskusi dengan pemangku kepentingan, diidentifikasi bahwa pengguna menginginkan interaksi yang lebih personal dan terintegrasi. Tahap ideation menghasilkan rancangan fitur utama yang menerapkan prinsip Marketing 6.0, seperti personalisasi berbasis AI, interaksi humanis melalui chatbot, pengingat otomatis, konsultasi daring, dan simulasi saran perawatan dari hasil tes kondisi kulit. Prototipe yang dikembangkan diuji menggunakan metode usability testing, User Experience Questionnaire (UEQ) dan Net Promoter Score (NPS). Hasil evaluasi menunjukkan bahwa dimensi stimulation dan novelty memperoleh skor tinggi dalam UEQ, dan skor NPS bernilai positif, yang mengindikasikan keterlibatan emosional dan loyalitas pengguna. Hasil penelitian menyimpulkan bahwa pendekatan Design Thinking efektif dalam merancang antarmuka yang mencerminkan nilai-nilai Marketing 6.0, seperti empati digital, pengalaman personal, dan interaksi berbasis teknologi. Penelitian ini memberikan kontribusi dalam pengembangan layanan digital berbasis pengalaman, serta menawarkan pendekatan sistematis dalam menghubungkan desain antarmuka dengan strategi pemasaran modern berbasis nilai dan emosi.
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The beauty industry is undergoing a digital transformation that demands digital services to be not only functionally efficient, but also personal and emotionally engaging. This study aims to design the user interface of the Estetiderma application using the Design Thinking approach to enhance emotional engagement and user loyalty. The method follows five phases: empathize, define, ideate, prototype, and test. Through interviews, observations, and stakeholder discussions, it was identified that users seek more personalized and integrated digital interactions. The ideation phase resulted in core features inspired by Marketing 6.0 principles, including AI-based personalization, human-centered chatbot interaction, automated reminders, online consultations, and treatment simulations based on skin condition analysis. The developed prototype was tested through usability testing, the User Experience Questionnaire (UEQ), and the Net Promoter Score (NPS). Evaluation results showed high scores in the stimulation and novelty dimensions of UEQ, as well as a positive NPS score, indicating strong emotional engagement and user loyalty. The findings conclude that Design Thinking is effective in designing user interfaces that reflect the values of Marketing 6.0, such as digital empathy, personalized experiences, and technology-driven interactions. This study contributes to the development of experience-based digital services and offers a systematic approach to aligning user interface design with modern, value-driven marketing strategies.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Design Thinking, User Interface, Marketing 6.0, Estetiderma, Design Thinking, Antarmuka Pengguna, Marketing 6.0, Estetiderma |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > N Visual arts (General) For photography, see TR > N7433.8 Virtual reality |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | `aisy Lubna Nabyla |
| Date Deposited: | 17 Jul 2025 08:53 |
| Last Modified: | 17 Jul 2025 08:53 |
| URI: | http://repository.its.ac.id/id/eprint/119918 |
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