Analysis of Workarounds in Subscription Video-on-Demand (SVOD) Service

Aulia, Maurin Firsty (2025) Analysis of Workarounds in Subscription Video-on-Demand (SVOD) Service. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penggunaan layanan Subscription Video-on-Demand (SVoD) yang semakin meningkat di Indonesia tidak hanya mengubah cara pengguna mengonsumsi media, tetapi juga cara mereka berinterkasi dengan platform digital. Seiring dengan pertumbuhan ini, praktik-praktik workaround mulai bermunculan ketika pengguna mencoba mengatasi keterbatasan atau pembatasan sistem. Penelitian ini berfokus pada pemahaman terhadap perilaku workaround di kalangan pengguna SVoD di Indonesa. Metode penelitian kualitatif digunakan dengan menerapkan open coding untuk menganalisis data hasil wawancara dan observasi. Melalui proses ini, ditemukan lima jenis workaround. Tiga di antaranya dikategorikan sebagai non-IT-based, yaitu berbagi akun, eksploitasi berulang terhadap masa uji coba gratis, dan peran maker yang merancang serta menyebarkan metode workaround. Dua sisanya merupakan IT-based, yang mencakup penggunaan aplikasi pihak ketiga dan jaringan pribadi virtual (VPN) untuk melewati pembatasan platform. Penelitian ii juga mengindentifikasi enam faktor pendorong dari praktik-praktik tersebut, yaitu upaya penghematan biaya, kompleksitas dalam proses langganan, pengaruh dari komunitas digital, eksplorasi yang didorong rasa ingin tahu, permintaan akses premium, dan pembatasan konten berbasis wilayah. Temuan ini menunjukkan bagaimana pengguna secara aktif menegosiasikan batas-batas sistem dan membentuk kembali interkasi mereka dengan platfor SVoC. Penelitian ini juga memetakan hubungan antara bentuk-bentuk workaround di tiga kategori pengguna: tipe A (Pelanggan resmi), tipe B (Reseller), tipe C (Pelanggan tidak resmi). Temuan menarik dari penelitian ini adalah adanya peran signifikan dari "makers" sebagai pihak yang menginisiasi dan menyebarkan metode workarounds. Studi ini memberikan wawasan praktis bagi penyedia layanan untuk mengningkatkan desain sistem, mengurangi penyalahgunaan, serta lebih selaras dengan kebutuhan dan perilaku pengguna.
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The growing use of Subscription Video-on-Demand (SVoD) service in Indonesia has not only changed how users consume media but also how they interact with digital platforms. Alongside this growth, workaround practices have emerged as users attempt to bypass system limitations or restrictions. This research focuses on understanding the forms and underling causes of workarounds among SVoD users in Indonesia. A qualitative research method was used, with open coding applied to analyze interview and observation data. Through this process, five types of workarounds were identified. Three are non-IT-based including account sharing, repeated exploitation of free trial periods, and the role of makers who design and distribute workaround methods. The remaining two are IT-based, involving the use of third-party applications and viertual private networks to bypass platform restrictions. The study also identifies six factors that drive these practices, including cost-saving efforts, complexity in subscription processes, influence from digital communities, curiosity-driven exploration, premium access demands, and region-based content limitations. The findings reveal how users actively negotiate system boundaries and reshape their interaction with SVoD platforms. This research has mapped the relationship between the forms and causes of workarounds. It also compares the similarities and differences in workaround practice across three user categories: type A (Official subscriber), type B (reseller), type C (Unofficial subscriber). Notably, makers were found as an interesting finding in this research. The study offers practical insights for service providers to improve system design, reduce misuse, and better align their services with user needs and behavior.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Layanan Subscription Video-on-Demand, Open Coding, Penelitian Kualitatif, Workaround, Subscription Video-on-Demand Service, Open Coding, Qualitative Research, Workarounds
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Aulia Maurin Firsty
Date Deposited:	22 Jul 2025 01:37
Last Modified:	22 Jul 2025 01:37
URI:	http://repository.its.ac.id/id/eprint/120367

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