Efektivitas Kebijakan Program Revitalisasi Pasar Nambangan Surabaya Terhadap Kesejahteraan Pedagang Kecil

Rahmadhan, Ferdiansyah Nurwachid (2025) Efektivitas Kebijakan Program Revitalisasi Pasar Nambangan Surabaya Terhadap Kesejahteraan Pedagang Kecil. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Revitalisasi pasar tradisional adalah langkah strategis yang dilakukan oleh Kementerian Perdagangan untuk meningkatkan daya saing, efisiensi, dan kesejahteraan pedagang melalui perbaikan aspek fisik serta manajemen guna menghadapi persaingan dengan pasar modern. Penelitian ini bertujuan untuk mengevaluasi efektivitas kebijakan program revitalisasi Pasar Nambangan Surabaya terhadap kesejahteraan pedagang kecil. Pasar Nambangan dipilih menjadi objek penelitian karena sejak tahun 2020-2025 tidak ada Pasar Rakyat di Surabaya yang menjadi Pasar SNI. Hanya Pasar Nambangan yang dalam proses mengajukan Pasar SNI. Program revitalisasi ini dilaksanakan untuk menghadapi tantangan besar akibat pertumbuhan pesat pasar modern dan e-commere. Selain persaingan tersebut, kondisi fisik pasar yang kumuh, tata kelola yang kurang optimal, dan fasilitas terbatas turut mengurangi daya tarik pasar tradisional bagi konsumen. Menggunakan metode kualitatif dengan pendekatan studi kasus dan teknik mengumpulkan data dengan wawancara mendalam, observasi, dan studi literatur, penelitian ini mengkaji bagaimana kebijakan revitalisasi tersebut memengaruhi kondisi ekonomi pedagang kecil di pasar tersebut. Diharapkan hasil penelitian ini dapat memberikan evaluasi empiris mengenai dampak program revitalisasi terhadap pelaku usaha mikro di lingkungan pasar, serta memberikan wawasan bagi pemerintah daerah dalam mempertimbangkan kesejahteraan pedagang kecil pada kebijakan serupa di masa mendatang. Hasil penelitian ini menunjukkan bahwa pelaksanaan revitalisasi sudah berjalan sesuai perencanaan, menghasilkan perbaikan infrastruktur, kebersihan, dan tata letak pasar, sehingga meningkatkan pendapatan pedagang yang menempati lokasi strategis. Namun, dari perspektif kesejahteraan yang komprehensif, efektivitasnya belum sepenuhnya optimal karena masih ada pedagang yang pendapatannya menurun akibat kendala ruang dan penyesuaian kebijakan baru. Hal ini menunjukkan bahwa efektivitas revitalisasi perlu ditingkatkan dengan memberikan perhatian lebih pada adaptasi sosial dan kebutuhan pedagang kecil secara menyeluruh.
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The revitalization of traditional markets is a strategic step taken by the Ministry of Trade to enhance competitiveness, efficiency, and the welfare of traders through improvements in physical aspects and management in order to face competition with modern markets. This study aims to evaluate the effectiveness of the revitalization program policy of Pasar Nambangan Surabaya on the welfare of small traders. Pasar Nambangan was chosen as the research object because, so far, there has been no market that qualifies as an SNI Market. Only Pasar Nambangan is in the process of applying for SNI Market status. This revitalization program is carried out to face significant challenges due to the rapid growth of modern markets and e-commerce. In addition to that competition, the poor physical condition of the market, suboptimal governance, and limited facilities have also reduced the attractiveness of traditional markets to consumers. Using qualitative methods with a case study approach and data collection techniques including in-depth interviews, observations, and literature studies, this research examines how the revitalization policy affects the economic conditions of small traders in the market. It is hoped that the results of this research can provide an empirical evaluation of the impact of the revitalization program on micro-business actors in the market environment, as well as provide insights for local governments in considering the welfare of small traders in similar policies in the future. The results of this study indicate that the implementation of the revitalization has proceeded according to plan, resulting in improvements in infrastructure, cleanliness, and market layout, thus increasing the income of traders located in strategic locations. However, from a comprehensive welfare perspective, its effectiveness is not yet fully optimal as there are still traders whose incomes have declined due to space constraints and the adjustment of new policies. This indicates that the effectiveness of revitalization needs to be improved by paying more attention to social adaptation and the overall needs of small traders.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Revitalisasi Pasar, Kesejahteraan Pedagang Kecil, Efektivitas Kebijakan, Market Revitalization, Small-Scale Merchant Welfare, Policy Effectiveness
Subjects:	A General Works > AS Academies and learned societies (General) A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Ferdiansyah Nurwachid Rahmadhan
Date Deposited:	23 Jul 2025 02:51
Last Modified:	23 Jul 2025 02:51
URI:	http://repository.its.ac.id/id/eprint/120703

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