The Interplay Between Blockchain Adoption And E-commerce Selling Format For Fashion Item Supply Chain

Widyanto, Alina Padmadevi (2025) The Interplay Between Blockchain Adoption And E-commerce Selling Format For Fashion Item Supply Chain. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Teknologi blockchain memiliki potensi signifikan untuk meningkatkan transparansi dan ketertelusuran produk di berbagai industri. Salah satu dari banyaknya industri yang dapat memperoleh manfaat dari teknologi ini adalah industri fashion. Tantangan seperti tingginya tingkat pemalsuan barang fashion, asal usul yang meragukan, beserta praktik tidak etis yang tersembunyi akibat rantai pasok yang rumit dapat dipecahkan dengan teknologi blockchain. Seiring meningkatknya penerapan teknologi blockchain, muncul tantangan baru terkait strategi adopsi, terutama karena investasi blockchain membutuhkan biaya besar. Strategi adopsi dapat menimbulkan konflik dalam rantai pasokan jika di para entitas terjadi ketidaksepakatan. Baik produsen maupun retailer memiliki tujuan mereka sendiri untuk dipenuhi. Oleh karena itu, penting untuk menilai strategi adopsi yang menguntungkan dalam rantai pasok untuk hasil yang optimal. Penelitian ini mengembangkan model analitis berbasis teori permainan untuk menghasilkan theoretical framework dalam strategi adopsi teknologi blockchain antara brander, sebagai produsen, dan platform e-commerce, sebagai retailer, pada industri fashion. Selanjutnya, model dikembangkan ke dalam dua format penjualan, wholesaling dan agency selling, untuk melihat pengaruh format penjualan e-commerce terhadap solusi equilibrium dari adopsi teknologi blockchain. Hasil penelitian ini menunjukkan bahwa format penjualan agency selling memungkinkan kerja sama yang lebih baik antara produsen dan retailer untuk menyelaraskan tujuan laba. Solusi yang saling menguntungkan brander dan platform e-commerce selalu melibatkan brander sebagai investor teknologi blockchain, yang terjadi ketika tingkat komisi berada pada level sedang dengan biaya produksi sedang hingga tinggi, atau ketika tingkat komisi tinggi dengan biaya produksi rendah. Di luar kondisi tersebut, terjadi konflik format penjualan dan juga masalah free-riding ketika tingkat komisi dan biaya produksi sama-sama tinggi, di mana retailer ingin menumpang pada investasi produsen, sementara produsen juga ingin menumpang pada investasi retailer. Selanjutnya, ketika terdapat semakin banyak pelanggan yang tidak peduli terhadap privasi, solusi yang menguntungkan tetap tercapai pada biaya produksi yang tinggi saat brander berinvestasi dalam teknologi blockchain dengan format penjualan agency.
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Blockchain technology has significant potential for improving transparency and traceability in various industries. One of the many industries that can benefit from this technology is the fashion industry. Challenges such as the high rate of counterfeited fashion items, unclear origin, along with concealed unethical practices due to a complex supply chain can be solved by blockchain technology. With the growth of blockchain technology implementation, new challenges arise especially regarding blockchain technology investment as it requires substantial financial support. Adoption strategies may lead to conflicts within the supply chain if parties disagree. Both the manufacturer and retailer have their own goals to fulfill. Hence it is crucial to assess the favorable adoption strategy in the supply chain for optimal outcome. This study develops a game-theoretical based analytical model to generate a theoretical framework in the strategy of blockchain technology adoption between a brander, as the manufacturer, and an e-commerce platform, as the retailer, in the fashion industry. Furthermore, the model is developed into two selling formats, wholesaling and agency selling, to see the effect of e-commerce selling formats on the equilibrium solution of blockchain technology adoption. The result of this study shows that the agency selling format allows better cooperation between the retailer and the manufacturer for aligning profit goals. A win-win solution between the decision makers always involves the manufacturer as the blockchain technology investor which occurs when commission rates are moderate with moderate to high production costs, or when commission rates are high with low production costs. Apart from those settings, a selling format conflict emerges along with a free-riding problem when both commission rate and production costs are high, in which the retailer wants to free-ride on the manufacturer’s investment whilst the manufacturer also wants to free-ride on the retailer. Furthermore, as more customers are privacy-indifferent, a win-win result remains at high production costs when the manufacturer invests in blockchain technology under the agency selling format.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Teknologi blockchain, Produk fashion, Format penjualan online, Perputaran produk, Rantai pasok, Blockchain technology, Fashion product, Online selling format, Product rollover, Supply chain
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Alina Padmadevi Widyanto
Date Deposited:	23 Jul 2025 02:57
Last Modified:	23 Jul 2025 02:59
URI:	http://repository.its.ac.id/id/eprint/120706

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