Wahyudi, Ilzam (2025) Integrasi Perjalanan Wellness Tourism Di Kawasan Kota Lama Surabaya Berdasarkan Pertimbangan Fenomena Hustle Culture Bagi Generasi Z. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Generasi Z di Kota Surabaya saat ini banyak mengalami fenomena hustle culture atau budaya gila kerja yang menyebabkan kelelahan fisik mental, emosional, kecemasan, dan stress. Salah satu solusi untuk menjawab fenomena ini adalah melalui perjalanan wellness tourism. Pemerintah Kota Surabaya melalui kebijakan pengembangan medical tourism memilih Kawasan Kota Lama Surabaya menjadi salah satu prioritas destinasi wellness tourism. Namun, nyatanya pengembangan di Kawasan Kota Lama Surabaya masih banyak terjadi ketimpangan antar zona dan belum terintegrasi satu sama lain untuk bisa menghasilkan sebuah rute perjalanan yang baik. Maka dari itu, penelitian ini hadir untuk memberikan integrasi perjalanan wellness tourism di Kawasan Kota Lama Surabaya berdasarkan pertimbangan fenomena hustle culture bagi Generasi Z. Penelitian ini hadir untuk menjawab tiga sasaran penelitian dan berdiri sebagai penelitian mix methods dengan metode analisis, yaitu content analysis untuk sasaran pertama, analisis deskriptif kualitatif untuk sasaran kedua, dan analisis kluster serta lama perjalanan untuk sasaran ketiga. Pertama, didapatkan 8 kategori preferensi pemilihan destinasi wellness tousim, 5 kategori preferensi pemilihan aktivitas wisata, dan 3 tipe perjalanan wellness tourism yang dibutuhkan oleh Generasi Z dalam menjawab fenomena hustle cutture, yaitu perjalanan kesehatan, eksplor, dan spiritual. Kedua, didapatkan 40 destinasi wisata di Kawasan Kota Lama Surabaya yang sesuai dengan dimensi wellness tourism dan tipe perjalanan yang dibutuhkan Generasi Z dalam menjawab fenomena hustle culture, kemudian didukung dengan kondisi amenitas, aksesibilitas, dan ansilari yang baik untuk menunjang penyusunan integrasi pariwisata. Terakhir, didapatkan 155 hubungan keterkaitan berdasarkan kriteria kedekatan geografis, moda transportasi, diferensiasi atraksi, serta konektivitas jalan dan trotoar penghubung yang kemudian didapatkan 7 cluster pengembangan dan 11 rute perjalanan wellness tourism yang sudah disesuaikan dengan tipe perjalanan wellness tourism bagi Generasi Z dalam menjawab fenomena hustle culture. Harapannya dengan penelitian ini dapat menjadi rekomendasi pengembangan pariwisata bagi Pemerintah Kota Surabaya dan menjadi langkah aplikatif bagi Generasi Z dalam menjawab fenomena hustle culture di Kota Surabaya.
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Generation Z in Surabaya City is currently experiencing a lot of hustle culture or workaholic culture that causes physical, mental, emotional, anxiety, and stress fatigue. One solution to answer this phenomenon is through wellness tourism travel. The Surabaya City Government, through its medical tourism development policy, has chosen the Old City Area of Surabaya as one of the priority wellness tourism destinations. However, development in the Old City Area of Surabaya still has many disparities between zones and has not been integrated with each other to be able to produce a good travel route. Therefore, this study is here to provide integration of wellness tourism travels in the Old City Area of Surabaya based on considerations of the hustle culture phenomenon for Generation Z. This study is here to answer three research targets and stands as a mixed-methods study with analysis methods, namely content analysis for the first target, qualitative descriptive analysis for the second target, and cluster analysis and travel time for the third target. First, there are 8 categories of preferences for choosing wellness tourism destinations, 5 categories of preferences for choosing tourist activities, and 3 types of wellness tourism travels needed by Generation Z to answer the hustle culture phenomenon obtained, namely health, exploration, and spiritual travels. Second, there are 40 tourist destinations obtained in the Old City Area of Surabaya that are suitable for the dimensions of wellness tourism and the type of travel needed by Generation Z to answer the hustle culture phenomenon, then supported by good amenities, accessibility, and ancillary conditions to support tourism integration. Third, there are 155 related relationships that were obtained based on the criteria of geographical proximity, transportation modes, attraction differentiation, and road & sidewalk connectivity, which then resulted in 7 development clusters and 11 wellness tourism travel routes that have been adjusted to the type of wellness tourism travel for Generation Z to answer the hustle culture phenomenon. It is hoped that this research can be a recommendation for tourism development for the Surabaya City Government and become an applicable step for Generation Z in responding to the hustle culture phenomenon in the City of Surabaya.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Kawasan Kota Lama Surabaya, Budaya Gila Kerja, Perjalanan Kesehatan, Destinasi Wisata, Integrasi Pariwisata, The Old City of Surabaya, Hustle Culture, Wellness Tourism, 4A, Tourism Integration |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning |
| Divisions: | Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis |
| Depositing User: | Ilzam Wahyudi |
| Date Deposited: | 24 Jul 2025 04:47 |
| Last Modified: | 24 Jul 2025 04:47 |
| URI: | http://repository.its.ac.id/id/eprint/121108 |
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