Analisis Penggunaan Fitur Filter Media Sosial Terhadap Identifikasi Ideal Tubuh dan Respon Terhadap Body Dissatisfaction pada Wanita Young Adult

Wahyono, Bambang Haryo Dwicahya (2025) Analisis Penggunaan Fitur Filter Media Sosial Terhadap Identifikasi Ideal Tubuh dan Respon Terhadap Body Dissatisfaction pada Wanita Young Adult. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Munculnya tren penggunaan beauty filter di media sosial mencerminkan fenomena sosial yang signifikan di kalangan perempuan muda sebagai bentuk ekspresi diri sekaligus upaya pencarian validasi visual. Penggunaan filter untuk meruncingkan hidung, menghaluskan kulit, dan meniruskan wajah menjadi strategi cepat untuk menyesuaikan diri dengan standar kecantikan digital. Namun, eksposur berulang ini turut menimbulkan kecemasan, ketidaksesuaian citra antara tampilan online dan offline, serta tekanan psikologis untuk mempertahankan identitas estetis virtual. Berdasarkan data NBC Spotlight, 61% remaja merasa lebih buruk terhadap penampilan mereka setelah menggunakan filter. Fenomena ini menjadi dasar penting bagi penelitian yang bertujuan menganalisis bagaimana penggunaan fitur filter media sosial mempengaruhi identifikasi tubuh ideal dan respons terhadap body dissatisfaction pada wanita young adult. Media sosial seperti Instagram, TikTok, dan Twitter (X) telah menjadi bagian penting dalam kehidupan sehari-hari, khususnya bagi wanita usia 18–35 tahun yang menjadi target utama industri kecantikan digital. Penelitian ini menyoroti pentingnya intervensi edukatif berupa kampanye body positivity dan peningkatan literasi digital guna menyeimbangkan persepsi tubuh dan kesehatan mental wanita young adult di era media sosial visual.
Penelitian ini menggunakan pendekatan kualitatif fenomenologi dengan metode wawancara mendalam kepada enam informan wanita aktif pengguna filter. Hasil penelitian menemukan bahwa paparan intensif terhadap filter membentuk strategi self-presentation dan memicu perbandingan sosial, konflik identitas antara citra digital dan citra diri asli, serta meningkatnya ketidakpuasan tubuh. Selain itu, norma sosial dan tekanan sosial dari lingkungan daring mendorong intensi berkelanjutan dalam penggunaan filter demi mempertahankan citra ideal. Dalam konteks Theory of Reasoned Action (TRA), sikap subjektif, norma sosial, serta intensi perilaku memainkan peran penting dalam membentuk perilaku aktual dan persepsi diri. Penelitian menghasilkan usulan mengenai intervensi edukatif berupa kampanye body positivity dan peningkatan literasi digital guna menyeimbangkan persepsi tubuh dan kesehatan mental wanita young adult di era media sosial visual.
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The rise of beauty filter usage on social media reflects a significant social phenomenon among young women, serving both as a form of self-expression and a means of seeking visual validation. Filters that slim the nose, smooth the skin, and contour the face have become quick strategies for aligning oneself with digital beauty standards. However, repeated exposure to these altered images contributes to anxiety, a disconnect between one’s online and offline appearance, and psychological pressure to maintain a virtual aesthetic identity. According to NBC Spotlight data, 61% of teenagers reported feeling worse about their appearance after using filters. This phenomenon forms a critical basis for research aimed at analyzing how the use of social media filters influences the identification of the ideal body and responses to body dissatisfaction among young adult women. Social media platforms such as Instagram, TikTok, and Twitter (X) have become integral parts of daily life, particularly for women aged 18–35, who represent the primary target audience of the digital beauty industry. This study emphasizes the urgent need for educational interventions, including body positivity campaigns and enhanced digital literacy, to help balance body perception and mental health among young adult women in the age of visual social media.

This study adopts a qualitative phenomenological approach through in-depth interviews with six female filter users. The findings reveal that intensive exposure to filters shapes self-presentation strategies and triggers social comparison, identity conflict between one’s digital and real self-image, and increased body dissatisfaction. Moreover, social norms and peer pressure in online environments encourage the continuous intention to use filters to maintain an ideal image. In the context of the Theory of Reasoned Action (TRA), subjective attitudes, social norms, and behavioral intentions play a crucial role in shaping actual behavior and self-perception. The study proposes educational interventions in the form of body positivity campaigns and improved digital literacy as a means of balancing body image and mental well-being for young adult women in the era of visual-centric social media.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	social media filter, human behaviour, young adult, female, body dissatisfaction, filter media sosial, perilaku manusia,wanita, dewasa muda, ketidakpuasan tubuh
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > T Technology (General)
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 59101-(S2) Master Thesis
Depositing User:	Bambang Haryo Dwicahya Wahyono
Date Deposited:	28 Jul 2025 07:29
Last Modified:	28 Jul 2025 07:29
URI:	http://repository.its.ac.id/id/eprint/121892

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