Haq, Zhivora Amelia (2025) Pengembangan Model Adopsi Teknologi dalam Consumer Journey Wisatawan Heritage. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Heritage tourism merupakan perjalanan wisata yang dilakukan untuk menikmati sejarah, alam, warisan budaya, seni, filosofi, dan pranata wilayah lain. Kota Surabaya menjadi tempat sejarah perjuangan rakyat Indonesia untuk merebut kemerdekaan dari tangan penjajah. Hal ini membuat Surabaya memiliki banyak potensi wisata warisan (heritage tourism). Memahami perilaku konsumen menjadi hal yang penting dalam menentukan strategi yang tepat untuk menarik wisatawan untuk datang ke destinasi heritage tourism. Sementara itu, consumer journey merupakan proses yang dilalui pelanggan, di seluruh tahapan dan touchpoints, yang membentuk pengalaman pelanggan. Dalam bidang pariwisata, kemajuan teknologi memiliki dampak yang signifikan terhadap cara pelanggan merancanakan, membeli, dan mengonsumsi barang pariwisata. Meskipun penelitian akademik mengenai consumer behavior pada bidang pariwisata sudah cukup banyak, masih ada kesenjangan penelitian yang signifikan dalam memahami consumer journey wisatawan heritage tourism ketika terdapat penggunaan teknologi di dalamnya. Penelitian ini dilakukan untuk menelusuri apa saja dampak teknologi pada aspek-aspek yang terbentuk dan membentuk consumer journey wisatawan ketika mengunjungi heritage tourism. Penelitian ini mengadopsi model classic consumer journey dan berlandaskan pada theory of reasoned action (TRA) dan theory of planned behavior (TPB), dan technology acceptance model (TAM). Penelitian ini menggunakan metode kualitatif dengan pendekatan case study. Luaran penelitian ini berupa model dari consumer journey wisatawan heritage tourism ketika ada penggunaan teknologi di dalamnya.
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Heritage tourism refers to travel undertaken to appreciate history, nature, cultural heritage, arts, philosophy, and the social structures of different regions. The city of Surabaya holds historical significance as the site of the Indonesian people's struggle for independence from colonial rule. This makes Surabaya rich in heritage tourism potential. Understanding consumer behavior is essential in formulating effective strategies to attract tourists to heritage tourism destinations. Meanwhile, the consumer journey represents the process customers go through across various stages and touchpoints, shaping their overall experience. In the tourism sector, technological advancements have significantly influenced how consumers plan, purchase, and experience tourism products. Although academic research on consumer behavior in tourism is extensive, there remains a significant research gap in understanding the consumer journey of heritage tourism visitors when technology is involved. This study aims to explore the impact of technology on the aspects that shape and are shaped by the consumer journey of tourists visiting heritage tourism destinations. The research adopts the classic consumer journey model and is grounded in the theory of reasoned action (TRA), theory of planned behavior (TPB), and technology acceptance model (TAM). A qualitative research method with a phenomenological approach is employed. The outcome of this study is a model for the consumer journey of heritage tourism visitors when technology is integrated into the experience.
Keywords: heritage tourism, consumer behavior, consumer journey, TRA, TPB, and TAM
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | heritage tourism, consumer behavior, consumer journey, TRA, TPB, dan TAM. heritage tourism, consumer behavior, consumer journey, TRA, TPB, and TAM |
| Subjects: | T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T59.7 Human-machine systems. |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 59101-(S2) Master Thesis |
| Depositing User: | Zhivora Amelia Haq |
| Date Deposited: | 25 Jul 2025 13:23 |
| Last Modified: | 25 Jul 2025 13:23 |
| URI: | http://repository.its.ac.id/id/eprint/122166 |
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