Redesain Interior Hotel Surya Yudha Purwokerto Berkonsep Traditional Modern Luxury Guna Menciptakan Loyalitas Pengunjung

Jeanete, Aurelia Malika (2025) Redesain Interior Hotel Surya Yudha Purwokerto Berkonsep Traditional Modern Luxury Guna Menciptakan Loyalitas Pengunjung. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Purwokerto merupakan salah satu kecamatan di Kabupaten Banyumas yang menjadi pusat pemerintahan, ekonomi, pendidikan, dan dikelilingi oleh pesona alam, sehingga seringkali dikunjungi oleh para wisatawan dan pebisnis. Industri hotel di Purwokerto menjadi salah satu sektor peningkat ekonomi Purwokerto. Meningkatnya minat akomodasi penginapan mengakibatkan persaingan yang ketat bagi pebisnis hotel dalam meningkatkan fasilitas dan branding. Maka dari itu, Hotel Surya Yudha Purwokerto harus terus berkembang agar mampu bersaing di antara hotel bisnis lainnya dalam memenuhi kebutuhan bisnis para tamunya. Metode penelitian melalui wawancara, kuesioner, observasi secara langsung, hingga studi literatur dalam mengkaji kebutuhan desain interior hotel sehingga ditemukan konsep utama yang berfokus pada pengoptimalan aktivitas dengan mengutamakan kebutuhan pengguna serta memperkuat brand identity hotel demi menciptakan loyalitas pengunjung. Konsep ini diaplikasikan pada interior Hotel Surya Yudha Purwokerto untuk mengoptimalkan ruang dan fasilitas serta meningkatan citra hotel sebagai daya tarik bagi pengunjung. Harapannya redesain ini mampu dijadikan sebagai informasi tambahan mengenai perkembangan desain interior khususnya untuk hotel bintang 3.
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Purwokerto is one of the districts in Banyumas Regency which is the center of government, economy, education, and surrounded by natural charm, so it is often visited by tourists and business people. The hotel industry in Purwokerto is one of Purwokerto's economic improvement sectors. The increasing interest in lodging accommodation results in intense competition for hotel business people in improving facilities and branding. Therefore, Hotel Surya Yudha Purwokerto must continue to grow in order to compete among other business hotels in meeting the business needs of its guests. The research method through interviews, questionnaires, direct observations, and literature studies in reviewing the interior design needs of the hotel, the main concept was found which focuses on optimizing activities by prioritizing user needs and strengthen the hotel’s brand identity to create visitor loyalty. This concept is applied to the interior of Hotel Surya Yudha Purwokerto to optimize space and facilities and the improvement of the hotel's image as an attraction for visitors. It is hoped that this redesign can be used as an additional information about the development of interior design, especially for 3-star hotels.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Brand Identity, Desain interior, Hotel Bisnis, Hotel Surya Yudha Purwokerto, Optimalisasi fasilitas, Optimalisasi ruang, Brand Identity, Business Hotel, Facility Optimization, Interior Design, Space Optimization, Surya Yudha Purwokerto Hotel
Subjects:	N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Aurelia Malika Jeanete
Date Deposited:	31 Jul 2025 03:46
Last Modified:	31 Jul 2025 03:46
URI:	http://repository.its.ac.id/id/eprint/123479

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