Alfiansyah, Dafa (2025) Pengembangan Desain Jam Tangan Automatic 2 Zona Waktu (Gmt) Telemeter Dengan Sentuhan Neo Retro Untuk Pilot & Watch Enthusiast. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Jam tangan bukan hanya alat penunjuk waktu, tetapi juga bagian penting dari identitas personal, khususnya bagi watch enthusiast & pilot yang memiliki apresiasi tinggi terhadap estetika, fungsi, dan sejarah horologi. Penelitian ini bertujuan untuk mengembangkan desain jam tangan automatic dengan fitur dua zona waktu (GMT) yang tentunya dapat medukung dan menunjang kebutuhan pilot dengan mengusung estetika retro vintage, memenuhi kebutuhan dan preferensi target pasar utama, yaitu komunitas watch enthusiast & pilot di Indonesia.
Metode penelitian yang digunakan adalah kualitatif, dengan pengumpulan data primer melalui wawancara mendalam dengan target pengguna. Analisis benchmarking dilakukan untuk membandingkan produk existing, termasuk desain, keunggulan, kelemahan, dan nilai produk. Data sekunder berupa literatur mendukung analisis terhadap aspek historis, material, mekanisme, dan tren pasar. Penemuan dari kedua jenis data ini digunakan untuk merancang design requirements yang mencakup aspek visual, fungsi, dan pengalaman pengguna.
Hasil penelitian menunjukkan bahwa desain retro vintage yang memadukan fungsi GMT pada jam tangan automatic memiliki potensi pasar yang menjanjikan. Prototipe yang dihasilkan dirancang dengan mempertimbangkan detail seperti material berkualitas tinggi, mekanisme automatic, serta elemen desain klasik yang relevan dengan preferensi watch enthusiast.
Penelitian ini memberikan kontribusi pada industri jam tangan lokal dengan menawarkan inovasi desain yang tidak hanya memenuhi kebutuhan fungsional tetapi juga menghadirkan nilai estetis dan historis, sehingga mampu bersaing di pasar domestik maupun internasional.
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A watch is not only a timepiece, but also an important part of personal identity, especially for watch enthusiasts & pilots who have a high appreciation for the aesthetics, function, and history of horology. This research aims to develop an automatic watch design with two time zone (GMT) features that can certainly support and support the needs of pilots by carrying out retro vintage aesthetics, meeting the needs and preferences of the main target market, namely the watch enthusiast & pilot community in Indonesia.
The research method used is qualitative, with primary data collection through in-depth interviews with target users. Benchmarking analysis was conducted to compare existing products, including design, advantages, weaknesses, and product value. Secondary data in the form of literature supported the analysis of historical aspects, materials, mechanisms, and market trends. Findings from both types of data were used to design design requirements that included visual aspects, functions, and user experience.
The results showed that a retro vintage design that incorporates the GMT function in automatic watches has promising market potential. The resulting prototype was designed by considering details such as high-quality materials, automatic mechanisms, and classic design elements that are relevant to the preferences of watch enthusiasts.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | jam tangan automatic, GMT, pilot, aviation, retro vintage, watch enthusiast, desain horologi, instrumen.automatic watch, GMT, pilot, aviation, retro vintage, watch enthusiast, horological design, instrument. |
| Subjects: | T Technology > TS Manufactures T Technology > TS Manufactures > TS161 Materials management. T Technology > TS Manufactures > TS167 Costs, Industrial T Technology > TS Manufactures > TS171 Product design |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Dafa Alfiansyah |
| Date Deposited: | 01 Aug 2025 07:08 |
| Last Modified: | 01 Aug 2025 07:08 |
| URI: | http://repository.its.ac.id/id/eprint/124025 |
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