Redesain Interior UMKM Hotel Myze Sumenep untuk Meningkatkan Pengalaman Wisatawan dan Mendukung Kegiatan Masyarakat Lokal

Aliyah, Robi'atul (2025) Redesain Interior UMKM Hotel Myze Sumenep untuk Meningkatkan Pengalaman Wisatawan dan Mendukung Kegiatan Masyarakat Lokal. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5029211016-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (24MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk merancang interior UMKM pada Hotel Myze Sumenep dengan pendekatan budaya melalui konsep pariwisata berkelanjutan dan desain kontemporer sebagai upaya untuk meningkatkan pengalamann wisatawan terhadap fasilitas perhotelan sekaligus mendukung kegiatan masyarakat lokal dalam meningkatkan perekonomian daerah. Latar belakang perancangan ini adalah adanya kesenjangan antara jumlah wisatawan yang berkunjung ke Sumenep dengan kualitas perhotelan yang tersedia. Metode yang digunakan adalah design thinking dengan lima tahapan, meliputi understanding, empathize, define, ideate, prototype dan test. Pengumpulan data dilakukan melalui observasi langsung, wawancara dengan pihak terkait, kuesioner, serta studi literatur. Area fokus dalam perancangan mencakup area UMKM Oleh-Oleh dan UMKM Batik sebagai representasi wisata dan komunitas. Hasil perancangan meliputi desain estetis yang mengadaptasi warna dan motif budaya lokal, penerapan zoning berdasarkan aktivitas, pengoptimalan pencahayaan, penggunaan material lokal, dan area interaktif yang mendukung wisata dan komunitas. Validasi desain dilakukan dengan metode Customer Satisfaction Index terhadap 32 responden dan menunjukkan tingkat kepuasan sebesar 89,32 % yang termasuk kategori sangat puas. Hasil yang diperoleh menunjukkan bahwa desain interior dengan pendekatan budaya melalui konsep pariwisata berkelanjutan dan desain kontemporer dapat meningkatkan pengalaman wisatawan sekaligus mendukung kegiatan masyarakat lokal.
======================================================================================================================================
This study aims to design the interior of UMKM Myze Hotel Sumenep with a cultural approach through the concept of sustainable tourism and contemporary design as an effort to improve tourists' experience of hospitality facilities while supporting local community activities in improving the regional economy. The background of this design is the gap between the number of tourists visiting Sumenep and the quality of hospitality available. The method used is design thinking with five stages, including understanding, empathize, define, ideate, prototype and test. Data collection is done through direct observation, interviews with related parties, questionnaires, and literature studies. The focus area in the design includes the area of UMKM Oleh-Oleh and UMKM Batik as a representation of tourism and community. The design results include aesthetic design that adapts local cultural colors and motifs, application of zoning based on activities, optimization of lighting, use of local materials, and interactive areas that support tourism and community. Design validation was carried out using the Customer Satisfaction Index method on 32 respondents and showed a satisfaction level of 89.32% which was included in the very satisfied category. The results obtained show that interior design with a cultural approach through the concept of sustainable tourism and contemporary design can improve the tourist experience while supporting local community activities.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Hotel Myze, Kontemporer, Madura, Wisatawan, Ekonomi Lokal, Myze Hotel, Contemporary, Madura, Travelers, Local Economy
Subjects:	N Fine Arts > NA Architecture > NA2542.36 Sustainable architecture N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Robi`atul Aliyah
Date Deposited:	31 Jul 2025 07:44
Last Modified:	31 Jul 2025 07:44
URI:	http://repository.its.ac.id/id/eprint/124183

Actions (login required)

View Item