Arifani, Nabila Rayhania (2025) Desain Interior Area Komersial Terminal 2 Bandara Juanda Berkonsep East Java Gateway untuk Meningkatkan Pendapatan Non-Aeronautika Injourney Airports. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Bandara Internasional Juanda, memegang peran strategis sebagai pusat transportasi udara di Jawa Timur yang mendukung pertumbuhan ekonomi melalui sektor pariwisata, perdagangan, dan investasi di wilayah sekitarnya. Usaha ritel pada bandara menjadi peluang bisnis potensial untuk meningkatkan pendapatan non-aeronautika Injourney Airports. Saat ini, pendapatan non-aeronautika pada sektor retail hanya berkontribusi sebesar 30% dari total pendapatan bandara. Angka tersebut di bawah target ideal yaitu 50% seperti bandara besar internasional lainnya. Dengan proyeksi peningkatan jumlah penumpang yang signifikan dalam kurun waktu lima tahun ke depan, peningkatan sektor ritel melalui pembenahan desain ruang komersial menjadi langkah strategis. Strategi yang diterapkan meliputi penataan gerai yang lebih terencana serta penguatan kolaborasi dengan berbagai merek, baik lokal maupun internasional, guna memperluas daya tarik komersial. Penelitian ini menggunakan metode design process dengan pendekatan desain berbasis pengalaman pengguna yang mengintegrasikan elemen budaya lokal, seperti seni tradisional dan desain arsitektur khas daerah, untuk menciptakan identitas yang unik. Penelitian ini menghasilkan pendekatan rancangan terminal keberangkatan internasional sebagai destinasi belanja unggulan, sekaligus mendukung keberlanjutan finansial bandara. Temuan penelitian dapat memberikan kontribusi nyata terhadap pertumbuhan pendapatan bandara lewat kenyamanan penumpang dalam berbelanja. Dengan demikian, bandara tidak hanya berfungsi sebagai fasilitas transportasi, tetapi juga sebagai katalisator pembangunan ekonomi yang berkelanjutan.
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Juanda International Airport plays a strategic role as a hub for air transportation in East Java, supporting economic growth through tourism, trade, and investment in the surrounding region. Retail businesses at the airport present a potential opportunity to boost non-aeronautical revenue for Injourney Airports. Currently, non-aeronautical revenue from the retail sector contributes only 30% to the airport’s total revenue, falling short of the ideal target of 50%, which is typical for other major international airports. With a projected significant increase in passenger numbers over the next five years, enhancing the retail sector through improved commercial space design is a strategic step. The strategies implemented include more planned store layouts and strengthened collaborations with various brands, both local and international, to expand commercial appeal. This study employs a design process method with a passenger experience-based design approach, integrating local cultural elements such as traditional art and regional architectural designs to create a unique identity. The study proposes a design approach for the international departure terminal as a premier shopping destination while supporting the airport’s financial sustainability. The findings can provide tangible contributions to the airport’s revenue growth by enhancing passenger comfort in shopping. Thus, the airport not only serves as a transportation facility but also as a catalyst for sustainable economic development.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Bandara Juanda, Komersial, Gerbang Jawa Timur, Pengalaman Pengguna, Non-aeronautika, Juanda Airport, Commercial, East Javanese Gateway, Customer Experience, Non-aeronautical |
| Subjects: | N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NA Architecture > NA6300 Airport terminals. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2589 Furniture design |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Nabila Rayhania Arifani |
| Date Deposited: | 04 Aug 2025 02:23 |
| Last Modified: | 04 Aug 2025 02:23 |
| URI: | http://repository.its.ac.id/id/eprint/124510 |
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