Putri, Salsabilla Permata (2025) Pengaruh Literasi Zakat, Kepercayaan Dan Technology Acceptance Model Terhadap Intensi Generasi Milenial Dalam Membayar Zakat, Infak, Dan Sedekah Menggunakan Aplikasi Digital. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Shopee Barokah merupakan fitur e-commerce berbasis syariah yang diperkenalkan untuk memenuhi kebutuhan konsumen Muslim yang menginginkan pengalaman belanja sesuai prinsip syariah. Fitur ini dikembangkan berdasarkan potensi besar pasar syariah di Indonesia dan kebutuhan masyarakat untuk kemudahan mengakses produk halal serta layanan zakat, infak, dan sedekah (ZIS) secara digital. Melalui fitur ini, Shopee menyediakan layanan yang terpercaya, mudah diakses, dan ramah pengguna untuk mendukung kehidupan religius konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh literasi zakat, kepercayaan, dan model Technology Acceptance Model (TAM) terhadap intensi generasi milenial dalam membayar ZIS menggunakan Shopee Barokah. Penelitian menggunakan metode kuantitatif dengan data primer yang dihasilkan dari penyebaran kuesioner online melalui google form. Hasil pengumpulan data dianalisis menggunakan metode Partial Least Square-Structural Equation Modelling (PLS-SEM) melalui PLS. Hasil penelitian menunjukkan bahwa literasi zakat berpengaruh positif signifikan terhadap intensi. Sebaliknya, kepercayaan tidak berpengaruh signifikan terhadap intensi. Perceived ease of use berpengaruh positif signifikan terhadap attitude dan intensi. Selain itu, perceived usefulness berpengaruh positif signifikan terhadap attitude, namun tidak berpengaruh signifikan terhadap intensi. Selain itu, attitude berpengaruh positif signifikan terhadap intensi generasi milenial dalam membayar ZIS melalui Shopee Barokah. Bagi Shopee, penelitian ini memberikan wawasan strategis untuk memperkuat loyalitas pengguna dan memperluas dampak sosial platform.
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Shopee Barokah is a sharia-based e-commerce feature introduced to meet the needs of Muslim consumers who want a shopping experience according to sharia principles. This feature was developed based on the large potential of the sharia market in Indonesia and the community's need for easy access to halal products and zakat, infaq, and sedekah (ZIS) services digitally. Through this feature, Shopee provides a trusted, easily accessible, and user-friendly service to support consumers' religious lives. This study aims to analyze the effect of zakat literacy, trust, and the Technology Acceptance Model (TAM) model on the intention of the millennial generation to pay ZIS using Shopee Barokah. The study used a quantitative method with primary data generated from distributing online questionnaires via Google Form. The results of data collection were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through PLS. The results showed that zakat literacy had a significant positive effect on intention. Conversely, trust did not have a significant effect on intention. Perceived ease of use had a significant positive effect on attitude and intention. In addition, perceived usefulness has a significant positive effect on attitude, but does not have a significant effect on intention. In addition, attitude has a significant positive effect on the intention of the millennial generation to pay ZIS through Shopee Barokah. For Shopee, this research provides strategic insights to strengthen user loyalty and expand the platform's social impact
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Generasi Milenial, Kepercayaan, Literasi Zakat, Shopee Barokah, TAM, ZIS, Millennial Generation, Trust, Zakat Literacy, Shopee Barokah, TAM, ZIS. |
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T58.62 Decision support systems |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Salsabilla Permata Putri |
| Date Deposited: | 31 Jul 2025 04:35 |
| Last Modified: | 31 Jul 2025 04:35 |
| URI: | http://repository.its.ac.id/id/eprint/124843 |
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