Novianti, Nazilla Firda (2025) Arahan Peningkatan Ketahanan Pelaku Industri Pariwisata Terhadap Perubahan Iklim di Pantai Serang Kecamatan Panggungrejo Kabupaten Blitar. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perubahan iklim telah menjadi faktor utama yang mempengaruhi sektor pariwisata secara global, termasuk di Indonesia. Dampaknya meliputi pergeseran preferensi wisatawan, gangguan terhadap infrastruktur, hingga penurunan daya tarik destinasi. Pantai Serang, sebagai destinasi wisata unggulan di Kabupaten Blitar, menghadapi dampak perubahan iklim seperti banjir rob, abrasi, dan cuaca ekstrem. Hal ini menunjukkan kerentanannya terhadap dinamika iklim, yang dapat meningkat tanpa kesiapan dan ketahanan pelaku industri pariwisata. Dengan demikian untuk mempertahankan keberlangsungan dan mengembangkan pariwisata di Pantai Serang perlu diketahui bentuk dan tingkat ketahanan pelaku industri pariwisata di Pantai Serang. Dalam mengidentifikasi bentuk dan tingkat ketahanan pelaku industri pariwisata di Pantai Serang, penelitian ini menggunakan teori community resilience dengan fokus pada empat dimensi utama, yaitu kemampuan untuk bertahan, beradaptasi, pulih, dan berkembang terhadap gangguan yang mempengaruhi produk pariwisata yang mereka kelola. Tujuan dari penelitian ini adalah untuk menyusun arahan peningkatan ketahanan pelaku industri pariwisata terhadap perubahan iklim di Pantai Serang. Tujuan tersebut dicapai melalui tiga sasaran penelitian, 1) Mengidentifikasi bentuk ketahanan pelaku industri pariwisata dalam empat dimensi ketahanan yang dilakukan pada produk wisata di Pantai , 2) Menilai tingkat ketahanan pelaku industri pariwisata berdasarkan dimensi community resilience di Pantai Serang, 3) Merumuskan arahan peningkatan ketahanan pelaku industri pariwisata terhadap perubahan iklim di Pantai Serang.
Data yang diperlukan dalam penelitian ini diperoleh melalui survei primer yaitu dengan pengamatan di lapangan, wawancara mendalam, dan penyebaran kuesioner serta survei sekunder yaitu dengan survei literatur dan survei instansi. Responden dalam penelitian ini berjumlah 58 orang. Data-data yang diperoleh lalu dianalisis menggunakan content analysis (sasaran 1), skala likert dan analisis deskriptif kualitatif (sasaran 2), serta analisis deskriptif kualitatif (sasaran 3).
Hasil identifikasi menunjukkan bahwa pelaku industri pariwisata di Pantai Serang telah menerapkan keempat dimensi ketahanan (bertahan, adaptasi, pulih, dan berkembang) dalam beberapa jenis produk wisata yaitu wisata alam, budaya, buatan, dan akomodasi. Diversifikasi pendapatan berada pada kategori tinggi dan perlu dipertahankan, sementara sebagian besar berada di kategori sedang perlu dipertahankan dan beberapa lainnya, seperti promosi, pemulihan pendapatan, penyesuaian layanan, serta inovasi digital yang berada pada kategori rendah dan perlu ditingkatkan. Oleh karena itu, dirumuskan empat arahan strategis: peningkatan promosi (bertahan), penyesuaian produk dan layanan wisata (adaptasi), pemulihan pendapatan (pulih), serta inovasi dan digitalisasi produk layanan wisata (berkembang) untuk meningkatkan ketahanan pelaku industri pariwisata di Pantai Serang.
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Climate change has become a major factor that impacts the tourism sector globally, including in Indonesia. The impact includes the shift of the tourists preference, disruption to infrastructure, and the decline in destination attractiveness. Serang Beach is one of the popular tourist destinations in Blitar District that faces the impact of climate change such as tidal flood, abrasion, and extreme weather. This demonstrates its vulnerability toward climate dynamics that can increase without the readiness and resilience of the tourism industry stakeholders. Therefore to maintain the sustainability and development of tourism in Serang Beach, it is necessary to understand the form and level of the Beach Serang tourism industry stakeholders’ resilience. To identify the form and the level of the tourism industry stakeholders’ resilience in Serang Beach, this research uses community resilience theory focusing on the four main dimensions, which are the ability to survive, adapt, recover, and thrive against the disturbances that impact the tourism products that the stakeholders manage. The aim of this research is to develop guidances for the enhancement of the tourism industry stakeholders’ resilience to the climate change in Serang Beach. Those aim is accomplished through three targets of the research, 1) To identify the shape of the tourism industry stakeholders’ resilience in four dimensions of resilience that is applied to tourism product in Serang Beach, 2) To evaluate the level of the tourism industry stakeholders’ resilience based on the dimensions of community resilience in Serang Beach, 3) To formulate the guidances for the enhancement of the tourism industry stakeholders’ resilience to climate change in Serang Beach.
The data required for this research are obtained from the primary survey that was conducted from field observations, in-depth interviews, and questionnaires distribution as well as secondary surveys that were conducted from literature and agency surveys. The respondents of this research are 58 people. The data that have been received are then analyzed using content analysis (target 1), a Likert scale and qualitative descriptive analysis (target 2), and qualitative descriptive analysis (target 3).
The identification results indicate that the tourism industry stakeholders in Serang Beach have implemented the four dimensions of resilience (survival, adaptation, recovery, and thriving) in several types of tourism products which are natural, cultural, artificial, and accommodation tourism. It has been verified that the revenue incomes are in the high category and need to be maintained, meanwhile most are in the need to be maintained category, and the rest such as promotions, revenue income recovery, service adjustments, as well as digital innovations are in the low category and need to be enhanced. Therefore it has formulated the four strategies: increased promotion (survival), adjustment of tourism product and service (adaptation), income recovery (recovery), and the innovation and digitalization of the tourism products (thriving) for the enhancement of the tourism industry stakeholders’ resilience in Serang Beach.
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