Pengembangan Produk Flushable Cat Litter Ramah Lingkungan Berbasis Limbah Pertanian dengan Pendekatan Metode Voice of Customer dan House of Quality

Yunior, Dhea Damar Putra Ete and Mareta, Dea (2025) Pengembangan Produk Flushable Cat Litter Ramah Lingkungan Berbasis Limbah Pertanian dengan Pendekatan Metode Voice of Customer dan House of Quality. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Permintaan akan cat litter terus meningkat seiring pertumbuhan populasi kucing peliharaan. Pasar cat litter global diperkirakan mencapai USD 15,65 miliar pada tahun 2023 dan diperkirakan akan tumbuh dengan Compound Annual Growth Rate (CAGR) sebesar 5,2% dari tahun 2024 hingga 2030. Namun, 81% dari produk cat litter global tersebut menggunakan bahan baku bentonit atau silika yang tidak ramah lingkungan dan membahayakan kesehatan kucing. Kondisi ini mendorong meningkatnya permintaan terhadap produk cat litter ramah lingkungan yang diproyeksikan tumbuh dengan CAGR tertinggi sebesar 8,2% hingga tahun 2030. Namun, harga produk cat litter yang ramah lingkungan dan aman bagi kucing masih sangat mahal. Sehingga perlu untuk menghadirkan produk inovasi cat litter baru yang mampu bersaing di pasar. Oleh karena itu, proyek akhir ini bertujuan untuk mengembangkan produk baru Flushable Cat Litter (FCL) yang sesuai dengan kebutuhan konsumen menggunakan pendekatan Lean Canvas, mengembangkan kriteria kualitas produk inovasi FCL yang kompetitif melalui metode House of Quality (HoQ), dan menghasilkan produk inovasi FCL berdasarkan hasil analisis Lean Canvas dan HoQ. Metodologi penelitian melibatkan analisis kebutuhan konsumen, identifikasi kriteria kualitas, dan pengembangan produk melalui pendekatan Lean Canvas dan HoQ. Hasil yang diharapkan adalah terciptanya produk inovasi baru FCL dengan kualitas yang mampu bersaing dengan kompetitor di pasar, serta memenuhi kebutuhan konsumen akan cat litter yang ramah lingkungan, efektif, dan praktis digunakan.
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The demand for cat litter continues to rise in line with the growing population of pet cats. The global cat litter market was estimated to reach USD 15.65 billion in 2023 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.2% from 2024 to 2030. However, 81% of global cat litter products use bentonite or silica-based materials, which are not environmentally friendly and pose health risks to cats. This situation has driven increasing demand for eco-friendly cat litter products, which are projected to grow at the highest CAGR of 8.2% by 2030. However, the price of eco-friendly and cat-safe litter remains significantly high, creating a need for innovative new cat litter products that can compete in the market. Therefore, this study aims to: develop a new Flushable Cat Litter (FCL) product that meets consumer needs using the Lean Canvas approach, establish competitive quality criteria for the FCL innovation through the House of Quality (HoQ) method, and produce an innovative FCL product based on the analysis of Lean Canvas and HoQ. The research methodology involves consumer needs analysis, identification of quality criteria, and product development using Lean Canvas and HoQ. The expected outcome is the creation of a new innovative FCL product with competitive quality that meets consumer demand for an eco-friendly, effective, and practical cat litter solution.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Biochar, Cat litter, HoQ, Voice of Customer, Limbah Pertanian
Subjects:	T Technology > T Technology (General) T Technology > T Technology (General) > TA404 Materials--Biodegradation T Technology > TP Chemical technology > TP248.3 Biochemical engineering. Bioprocess engineering
Divisions:	Faculty of Vocational > 24305-Industrial Chemical Engineering Technology
Depositing User:	Dea Mareta
Date Deposited:	04 Aug 2025 10:58
Last Modified:	04 Aug 2025 10:58
URI:	http://repository.its.ac.id/id/eprint/126459

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